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customer supplied artwork...

Discussion in 'Designs & Layouts' started by Marlene, May 11, 2011.

  1. Marlene

    Marlene Major Contributor

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    customer supplied artwork is a nightmare at best. I can't show you what I was given as it is being paid for by a major national company that we make signs for and it wouldn't be right to flash it around. lets just say it had everything wrong that could be, yellow lettering with the same yellow shadow, fonts forced and crushed out of shape to the point where they the words were not readable, way too much copy and more.

    we talk on the site a lot about what to do when we are faced with a horrid logo or layout that a customer wants and should or shouldn't we talk them out of it. this isn't the first time I have been faced with this issue and wanted to share the results. I worked with the lady who owns the restaurant and just told her outright that the layout for the sign was in need of some work. I set her out on a mission to think up a line of copy that best told the public about what makes them special. I've done this with other custoemrs and have been really happy with the ideas they come up with. her restaurant has been around since 1966 and serves fresh made burgers, no frozen, no pre-made patties, fresh cut fries and real milkshakes. what she came up with is "Serving Old Fashion Favorites since 1966". with a little bit of clipart and a font that looks 1960ish, I came up with a sign that works without a lot of effort on my part.

    some times, involving the customer in a major change from the crap they bring us isn't really involving design but an idea works. they don't feel bad at all that you used nothing from what they brought you as they are a part of the process. it won't work every time, but give it a try as I've done this a few times and it saves putting a horrid design out there for the world to see. customer's don't know anything about designing but they do know what it is that they do.
     
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  2. Jillbeans

    Jillbeans Major Contributor

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    Dec 24, 2003
    Butler, PA
    Good for you Marlene!
    You used your own charm and intuition to nudge a client in the right direction.
    Now you both have something you can feel good about.
    I try this sometimes but it doesn't always work.
    But I sometimes make gagging sounds or Tourette's-like outbursts.
    :)
    Love.....Jill
     
  3. Marlene

    Marlene Major Contributor

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    true, it doesn't always work but it is worth a try. all I did was use some off the rack clipart and a font that looks 1960-ish and it changed the whole thing into something that works. some times I think we feel like we have to do something that takes a lot of effort but there are times when just doing a little works too.
     
  4. OldPaint

    OldPaint Major Contributor

    i do a lot of baseball field signs and "customer provided art work" is (GAG)!!!!!! like a good boy, i make the sign just like they want it.....trying to educated "stupid" is not my job anymore. they just keep coming))))))))))))))))))))))))))))))))))))
     
  5. Marlene

    Marlene Major Contributor

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    I guess I just haven't gotten to that point yet))))))))) good to see you posting OP!!!!))))
     
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