KeithMan said:
So what are the advantages of using cut out vinyl vs printing sheet vinyl?
We do
A LOT of printing (2 latex printers and a flatbed running constantly). But, with that being said, cut vinyl has multiple advantages.
2 mil high performance vinyls and premium translucent vinyls can last years longer than any digital print. That's both in terms of durability and resistance to fading. The colors are consistent. Some major businesses mandate specific vinyls be used in their sign programs. Some companies will even have their own custom vinyls you have to order. I remember one job for Baskin Robbins a long time ago that required custom pink and blue vinyls.
Many vinyl colors have levels of color saturation that go beyond the gamut limits of digital printers. Not just fluorescent colors either. Many Pantone spot colors are well beyond CMYK gamut limits. The only way a printer can match that color intensity is if the printer is set up to be able to print specifically mixed spot color inks.
We get plenty of jobs that call for metallic colors like Gold and Silver to be worked into the design. We almost always handle that with cut vinyl,
even if it has to be applied over a print. There's all sorts of specialty vinyl (chrome mirror finish, etched, various patterns, etc). It's too bad I don't get to use that stuff more often; a bunch of it is pretty cool, but kind of over the top too.
If a back-lit sign face has fairly simple graphics and few colors (or just a single color) we'll consider using cut translucent vinyl. When the vinyl is back-lit the colors are going to be deeper and more saturated than a mere print of the same graphics. Digital printers have come a long way, but many back-lit prints can still end up looking a bit washed out. Our flatbed printer does about as good I've seen with back-lit faces; it can print layers of white ink and color on top of each other to get deep colors and no washed out look. Still, it's subject to those pesky gamut limits.
Reflective vinyl is another issue. You can print on reflective vinyl, but the color brilliance is going to be only so good. It's rare, but sometimes we'll get jobs that require the use of type 3 prismatic reflective vinyls.