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Define... "The Craft"

Discussion in 'General Chit-Chat' started by Texas_Signmaker, Aug 7, 2019.

  1. Texas_Signmaker

    Texas_Signmaker Very Active Signmaker

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    What does it mean? Is it good design? Is it good manufacturing? Is it the thing those people that want to invade area 51 intend to find?
     
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  2. Gino

    Gino Premium Subscriber

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  3. unclebun

    unclebun Very Active Member

    I think an easy way to describe it is to ask what makes craft beer "craft"? Why is farm-to-table a movement? Why is one of the runaway most successful food television shows DDD rather than a show about how chain restaurants pack them in and build their stock price?
     
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  4. BIG EASY DOES IT

    BIG EASY DOES IT Very Active Member

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    Winning
     
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  5. Johnny Best

    Johnny Best Very Active Member

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    Cunning Radical Angry Foreign Terrorists
    They have shows on weekends all over the place posed as older retirees, women with ponytails and men wearing Birkenstocks'.
     
  6. Stacey K

    Stacey K I like making signs

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    The craft is the process between you and the customer that leads to the finished product. I don't believe it's the finished product but the process that gets you there. Art is in the eye of the beholder.
     
  7. I believe "The Craft" is in the knowledge gained over years in the industry of what works and what doesn't. It's being able to figure out what a customer needs rather than what a customer thinks they want, and being able to guide them there. It's all the little tricks you learn in design, production and installation that work, look good and save time and money.
     
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