Design Help

[washingtonsignguy]

Hey everyone, I need help on a current project. They need a few sandwich boards, like the ones in my design so far. Their logo is already designed, so cannot mess with that. All the information is there and their colors, i just cannot seem to get happy with it. they build higher end homes and want their signs to show that. For some reason i always have troubles designing these A-Boards. Any suggestions?

 

[Pat Whatley]

I think you've got too many competing panels there. It's making it confusing. Also, I'd think the selling price would be more important than the company name but I'm sure they're going to disagree.

 

[saktrnch]

Instead of the comic new homes look, how about Exclusive Homes. If there needs to be a house, drop the clip art and put a picture of one of their show houses. And I think if you put a starting price on the sign you are really trying to attract people on a certain budget, usually not people for upper end houses. And their website is probably more important than a phone number so it should be on the sign. I would rather go somewhere and see what they have done before I called them.

 

[washingtonsignguy]

Thanks for the suggestions. I would like to see a picture of their homes on there, I design well around pictures, however, they are contractors, and like many these days, they are trying to save money. I like your design ideas Pat, I had the entire sign burgandy initially. I guess it goes back to sticking with your first thoughts.

 

[SignManiac]

I like Pats second design on the right. Tells the prospective buyer exactly what they're selling.

 

[washingtonsignguy]

Here is what i got now. I basically went off your design Pat. I like the idea of the logo on the bottom, as it is not the main message. I also added the website like suggested.

 

[SignManiac]

New Homes is a little too close to the edge of the sign. Give it more breathing room.

 

[saktrnch]

And the comma in the numbers needs to scoot over a little.

 

[rjpjr]

Washington...

Looking at the thumbnail of your last attachment, the boldest and most easily read item was the price. IMHO, "New Homes" should be the most legible message. Perhaps reconsider the message priority of the sign.

 

[watchdaride]

Washington...

Looking at the thumbnail of your last attachment, the boldest and most easily read item was the price. IMHO, "New Homes" should be the most legible message. Perhaps reconsider the message priority of the sign.

this one looks good .

 

[SignManiac]

RJ good looking sign!

 

[Jim Doggett]

Hi RJ,

I think the salient point is not merely NEW HOMES, but...

NEW HOMES
from the 250s

The white strip in the middle should probably be way-finding. Phone or arrows, then logo and Web at the bottom. My family is in the biz, near you (http://westcotthomes.com/) so I have experience with what the hot buttons are in the housing development realm.

FWIW,

Jim

 

[Jet Fast Printing]

Since they are high end homes, why not drop the "New" and use "Luxury"

 

[Jim Doggett]

Since they are high end homes, why not drop the "New" and use "Luxury"

$260K is entry-level in the Western WA housing market. Exec/Luxury is in the high 400s to 600s. Custom is 900s and north.

I think "New" and "250s" (affordable) are real hot buttons, IMO.

Jim

 

[Jet Fast Printing]

$260K is entry-level in the Western WA housing market. Exec/Luxury is in the high 400s to 600s. Custom is 900s and north.

I think "New" and "250s" (affordable) are real hot buttons, IMO.

Jim

I only suggested Luxury since the OP said they were higher end homes.

 

[Jim Doggett]

I only suggested Luxury since the OP said they were higher end homes.

Sorry, I missed that. And it ain't so. I'm sure they're nice, but the target audience is this:

Young couple, maybe a kid, each have pretty good jobs after a couple/few years of finishing college. They want NEW (no worries; smells great; fixtures and appliances are brand new; energy efficient; nice neighbors) and they want affordable. FROM THE 250s = affordable. They qualify, even in today's mortgage market.

NEW HOMES
from the 250s ...

... get's them driving to where the sign / a-frame tells them to go. They will look.

IMHO,

Jim

 

[Jet Fast Printing]

Then I totally agree, keep the "New"

 

[washingtonsignguy]

Thanks everyone. The company builds higher end homes. The homes that are being advertised are smaller homes in a more popular community for the retired, so i think that is their target audience. Sorry for the confusion with the price, i know that is a lower price great for the starting families, but the homes are smaller than others in this price bracket up here. However, i think sticking with the word "New" targets other audiences, besides the retired target audience. right?

 

[washingtonsignguy]

Here is my new design. I basically went off of Rjs, i really liked the layout and use of colors. They decided to make them directional, so i added the arrow in there. Any other thoughts?