Joe Diaz
New Member
In addition to getting a deposit, I also think it's important to inform the client of what they are purchasing with that deposit. For us paying a deposit or part of the agreed upon cost doesn't mean they are purchasing the ownership of that artwork. The client only owns the artwork when the project has been paid for in full.
Also we avoid emailing sketches like the plague. For non-local clients you have no choice, but for local clients the goal is to get them in your shop is much as possible for several reasons:
Reason 1: it makes it harder for them to walk off with the artwork and never come back.
Reason 2: Communicating with your clients in person as much as possible helps develop long term business relationships. It's much easier to sell additional services to your client when they are in your shop and can see the samples on the wall.
Reason 3: it reduces the amount of back and forth time when dealing with revisions. I personally don't like it when customers stand over my shoulder when I design, that is why the initial design work is done when they aren't here, BUT. when it comes time to get the artwork approved, finalized, or revised, I will make those changes on the computer screen in front of them and in one sitting, because it's far better than the alternative of multiple emails back and forth, which ties in with the next 2 reasons:
Reason 4: it avoids a design by committee (or "let me see what my aunt thinks") situation.
Reason 5: I have better luck defending my design choices and talking them out of bad ideas in person (with out their aunt's "opinion").
Also we avoid emailing sketches like the plague. For non-local clients you have no choice, but for local clients the goal is to get them in your shop is much as possible for several reasons:
Reason 1: it makes it harder for them to walk off with the artwork and never come back.
Reason 2: Communicating with your clients in person as much as possible helps develop long term business relationships. It's much easier to sell additional services to your client when they are in your shop and can see the samples on the wall.
Reason 3: it reduces the amount of back and forth time when dealing with revisions. I personally don't like it when customers stand over my shoulder when I design, that is why the initial design work is done when they aren't here, BUT. when it comes time to get the artwork approved, finalized, or revised, I will make those changes on the computer screen in front of them and in one sitting, because it's far better than the alternative of multiple emails back and forth, which ties in with the next 2 reasons:
Reason 4: it avoids a design by committee (or "let me see what my aunt thinks") situation.
Reason 5: I have better luck defending my design choices and talking them out of bad ideas in person (with out their aunt's "opinion").