What in the hell does it matter to anybody? Seriously? Is it going to effect any of you in any way at all? No. Who is going to be damaged by it? The Navy Seals? Get real.
Disney is going to end up doing something along the lines of Air Bud with it, make a kid's movie and the associated toy line, and your kids are going to go see it (just hold you're "Not my kids." line of drivel.) Sure, if enough people raise hell about it Disney "might" hold off on development just to avoid the media frenzy but in the end the only reason this has become an issue is because a few talking heads made it one.
Where was all this hell raising when Universal trademarked "Jarhead", Paramount trademarked "Top Gun", and MGM trademarked "Windtalkers"?