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Do you charge for white vinyl? (LOL)

Discussion in 'General Signmaking Topics' started by john1, Jan 28, 2011.

  1. john1

    john1 Guest

    Hey guys! I had a call today from someone from a local big city wanting some window graphics for his new business.

    He first said "i want something painted on my windows", so i asked do you want paint or do you want vinyl lettering. He said "something that will stay".

    So he goes on to tell me what size area we are working with and such and i told him i would give him a call back once i got to my office since i was out with my family.

    I do some rough numbers since i feel as if he is a tire kicker and log onto signcraft online on a droid to see where i'm at. I'm right in the ballpark so i call him back and gave him a rough estimate off what he gave me since he needed to know a ballpark he said.

    He goes "So your charging me if i want white letters, Some other guy said he doesn't even charge for white since it's such a basic color". I told him that's how he runs his business, Here i charge for the amount of colors used and on a per job basis. He then proceeds to say "i don't want to put much money in this since i'm just starting up".

    I said but the advertising value of a few hundred over the course of a year even is nothing to define your business from surrounding businesses. I said image is everything and he seemed dumbfounded after i said this.

    Then he begins to tell me he wants also a sign, i said what size, substrate, what copy etc and he says "i don't know, i just want a road sign with my business name and phone number so not big"

    Some people are unreal lol

    Needless to say, I didn't get the job because he wanted me to travel a hour to install the graphics and he was complaining about the pricing. I would have traveled no problem at his cost but if he was complaining already, I'd hate to see what he said about the travel cost.

    Next time i order supplies i'm going to ask "Why are you charging me for white, it's a basic color" and see the response
  2. Si Allen

    Si Allen Very Active Member

    Jul 17, 2004
    As soon as you found out that he was an hour away ... and ...
    ... he is a tire kicker and you are wasting your time.

    At the above quote I would have hung up the phone!

  3. Bradster941

    Bradster941 Very Active Member

    Sep 5, 2005
    I always charge for white,
    but I discount 50% for invisible.
    • Hilarious! Hilarious! x 1
  4. SignTech

    SignTech Guest

    don't answer your phone during dinner with the family .............. customers like that get charged double for white because of the stupid factor.............. xx
  5. john1

    john1 Guest

    I wasn't at dinner, I was actually in the parking lot getting ready to go inside a store lol

    I told him $150 minimum for 1 color and $250 min for 2 color which is a rough estimate and he said "so it's going to cost me $600 because i still have to get someone to put it on" LOL
  6. SignTech

    SignTech Guest

    wow lol
  7. john1

    john1 Guest

    I know, i said "I don't know where you got $600 from but alright" lol

    I guess after having business pick up in Jan this is my bad apple of the month
  8. heyskull

    heyskull Very Active Member

    Sep 2, 2007
    I get this a t least once a week.
    Usually I ask them how much they have to spend?
    Then I laugh and put the phone down.
    Obviously this guy doesn't have any value of his business or ours.

  9. iSign

    iSign Major Contributor

    Nov 29, 2003
    Kahului, Maui
    a guy was asking me about vehicle signs, and then kept hinting at me sending layouts. I said he could give me a charge card to get the job scheduled & then I'd have layouts within a day or two... then he came right out and said he wants to see the layout to decide.. I asked what business these signs were for & he said landscaping... I had already tried to politely tell him I need to charge for my work, and doing layouts is work.. but he wasn't getting it, so I asked if he could landscape my yard & if I liked it I would pay him...

    well, got it over in 3 minutes anyway!!
  10. Mosh

    Mosh Major Contributor

    Oct 19, 2009
    Funny, I just told a customer that White lettering is free!!!!

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