Thank you for the feedback. I know I broke a lot of general rules... Some rules I didn’t even know until received constructive criticism like this.
The North Hornell font was previously established as was the color and general dimensions...
I did not use negative space well, the biggest mistake I made that you don’t see was that I threw together a design and submitted it to the town board before consulting my peers because I was so damn excited at the prospect my first job. I did send another before their meeting BUT they went for the first design anyway.
If I am honest, I was really afraid of the leafing. I went with a 120 degree bit and I chose fonts that I thought would make it easier to leaf. Also, for the smaller fonts I made them thicker, so they would cut deeper because when I tested the cut with blue foam board the originals barely scratched the surface in some places. I was very nervous about destroying $400 worth of HDU. Turns out the thickness of the blue foam was inconsistent. The HDU was not.
I was way more apprehensive than I needed to be which basically made me sacrifice here and there.
I can tell you this. I went to full on college with this sign. It took me 3 weeks to do working on it part time… I learned everything as I went.
Funny insight, despite all the rules; the rules we are all supposed to live by… “Watch your negative space, No serifs on the headlines, secondary message smaller/different serif font, don’t put a scripted font on arc, don’t mix capitalization, use high contrast colors, no more than 3 font types, etc…”
Clients like what they like despite "our" rules.
Oh well. Thanks again for the constructive criticism. I will own the next one.
Jason