Fleet Pricing

[SignWorksOfOregon]

We are working on some fleet pricing for a customer of ours we have done 1 full wrap on. We have done many vehicle graphics jobs including a couple for certain customers, but not really any fleet projects yet. The customer seems very interested in doing his whole fleet, which includes 3 cargo vans and 3 box trucks. He is holding back a bit as money is an issue as it is for a lot of people these days. My questions is does anybody have advice on pricing for a small fleet of vehicles? And if so what methods for helping to ensure the customer goes through with the whole fleet at discounted pricing?

 

[Red Ball]

Welcome from the Kingdom of Texas!

If doing one vehicle is worth a certain amount, that is what we charge.
Not unless we can hire a person to work at a single project from now until eternity do we get to willing to provide a discount.

 

[Bigdawg]

We've been doing an ongoing fleet... around 17 vehicles so far and more to come.

We charge the same sf pricing on each one of the vehicles - the only difference in price is the difference in vehicle sizing.

I don't give out that kind of pricing in the open forum, but I will say that we are still probably above market.

 

[Si Allen]

In your case, regular price on the 1st five and a discount on the last one!

 

[CanuckSigns]

In your case, regular price on the 1st five and a discount on the last one!

This is the only way i can see to guarantee they do all 6 trucks

 

[SignWorksOfOregon]

Some great advice so far, thanks everyone!

@Bigdawg: So you are charging the same SF pricing for those vehicles as you would if you were just pricing a single vehicle?

@Si Allen: That is a great idea!

 

[MikePro]

in regards to fleet pricing, if you are asking if there's a price break between 1, 5, 100 vehicles... the answer is: YES!

if doing multiple vehicles of the same make/model, you should only be giving them a price break on design/setup... which adds up over multiple vehicles.
if you think you should discount on the install because they get easier as the vehicles keep rolling in... I don't think you should get paid less for getting better at your job.