Back when everything was handlettered off the brush or a pounce, everyone wanted crazy fancy fonts. That was fine, if you could control and twill a brush in your hand, but no one wanted block letters at all, except under certain conditions. Now, we have the ability, but everyone wants fonts so basic it ain't even funny.
Had a truck in here last week. The Operations Director dropped the truck off with one of the guys. I told him there's not enough room for the website and Commercial Division. One or the other. He picked to keep the website, but to make it all caps. I said, that font will be hard to read and being all caps will make it worse. He said, no..... I like the all caps look. So, I made it all caps. They picked it up late friday afternoon. Tuesday morning..... big fat e-mail from the girl I usually deal with and she said don't ever do that again. I told her I was only doing what I was told. She said, I shoulda given her a courtesy call. Now, I'm a frickin' baby sitter. I told them, this is an internal problem on your end and THEY should have these things worked out ahead of time. It was eurostyle bold -squashed like crazy to fit in the space they had. Ya just can't win.