Hi Rick, no, don't want it to come across this way... inner city = crappy. I'm an inner city boy myself. I prefer colorful canvas instead of the client first request. Client wants to see beer, wine, lotto, coffee, etc. spelled out. We've seen this in every corner store up and down the street in this area. I want to take this to another level, I'm doing it in photos; it's risky but I will take my chances. I wished the client had the budget to do a full color digital sign like those in Las Vegas, but is not the case here; recently we installed a full color digital sign 2'x30' that carried a price tag of 25k. I am not designing a logo here, and it is not in my interest to do so. My job here is to apply color to the walls, and install new signage including the custom built canopy. Hope I have answered some of your questions and will try to be more careful in my writing so as not to offend you or anyone else.So your rationale is, lets keep the inner city looking "inner city". Just because its a crappy area does not mean you do crappy logo work....