I always thought it was weird that Gemini didn't have Gemini as their web address. Now they have geminisignproducts, but it was something odd before.
Just a FYI, if you're trying to back out a 40% mark up from $11.10 & come up with $6.60, you're doing it wrong, you don't times it by .6, you divide it by 1.4 . Your cost on a letter that is $11.10 & marked up 40% is $7.93Gemini catalog price is $11.10. My cost from $6.60. The resellers price was $10.58, so yes they are discounting the letters from Gemini's catalog,
Math... The More you Know!Just a FYI, if you're trying to back out a 40% mark up from $11.10 & come up with $6.60, you're doing it wrong, you don't times it by .6, you divide it by 1.4 . Your cost on a letter that is $11.10 & marked up 40% is $7.93
You're right, thanks.Gemini works off of Margin and not Mark Up.
The weird thing is everything else is mark up, for example, catalog price for a 12" aluminum custom cast letter is $91 x .60 = your price $54.60...
but if you add colored anodized finish it is a 45% mark up, not margin.
It doesn't say here, but dark bronze is an anodized finish in the catalog.
Catalog price $91 x .6 = $54.60 cost, that's a 40% margin, but the catalog says to add 45% for anodized finish.
$54.60 x 1.45 = $79.17 cost, that's a 45% mark up.