I'm a little skeptical still on these new tld's...what does everybody else think? Remember when .co was supposed to be a game changer a few years back and nothing changed? The .com's are hard wired in people's brains plain and simple. iPhone's even have a ".com" button! lol Also, when it comes to domains the shorter the word the better in my opinion. If you already have a long business name then add ".graphics" after it that's a lot of words. The only real benefit off the top of my head is if Google is going to recognize these new domains as a keyword. For example in my case "chicago.graphics" would be a good one, but it's already pre-registered. Lastly, say for example the name of your company is "Johnny's Graphics" and you purchase "johnnys.graphics" and host your website at that address. In my opinion, nobody is going to recognize that small little dot and realize it is actually your website url. They are going to be like "this company doesn't have a website" because their brain is hard wired to look for the .com. Personally, I don't see these new tld's being a game changer, but I may be wrong? Please enlighten me if you think they will be I'm interested to read your thoughts!