Hello from West Texas

Welcome to Signs 101.

Word of mouth and signing your work is the best way to acquire new customers worth having. Networking is also effective as can be door to door canvassing if you can avoid looking like you're desperately in need of work.

I personally have found returns on Yellow Pages, print ads, brochures and broadcast to be to pricey.

The rule I have followed for years is to be, or appear to be, busy and to encourage to customer to seek me out. The more you do to solicit customers the more what you do will be about price and the more devalued what you offer will be in the eyes of your prospects.

Do good work, better than the customer expects, be patient, and work will seek you out.

 

Hello from Michigan. I rely on wholesale to the guy who just bought the printing part of my business, word of mouth, and direct mail to other local businesses. I work out of my home so I don't use yellow pages. I prefer to go to my customers if needed, otherwise email.

 

Welcom from Florida. I only use word of mouth

 

If you run an operation out of your house, car or at swap meets something like a phone book ad will be too pricey. Word of mouth and personal promotion tools (cards, flyers, etc.) work best.

Now, if you run a "brick and mortar" sign company -especially a full service shop with crane trucks, manufacturing equipment, etc., then your phone book ad is going to be pretty important.

 

Word of mouth is the best advertising you can get, but it only works if you have established somewhat of a reputation with a few customers first. I belive in Sign Advertising. My truck and store front signs bring in about 50% of my business. If you are working form home, at least have a nice truck sign. Don't use magnetics. I think most people assume that magnetic signs indicates that you are a part-timer or not that serious about your business.

 

That's a good point about the magnetic signs. At the very least a magnetic sign may give off the negative connotation that you're using a personal vehicle for your business. That's ultimately what gives off that part-timer tinge.

 

Welcome rudyfalcon. yellow pages word of mouth and my personal vehicles have done the trick for me so far.