I have to agree, find a better background image. A guys crotch is probably not the best thing to be shown unless you selling crotches.
The fence is way to big and not enough of the work that they do is being shown. There are loads of images showing half cleaned and half not cleaned out there. Get something that shows the difference the company makes.
Such as half the fence clean and half dirty, driveway, building or whatever they specialize in.
I like the black and the direction, just need a different image and make the logo on the image stand out more. Create the contrast with an outline in black, so it ties it together more.
Just my .02