Pixels Are Bad Mmmkay?
New Member
Has anyone here ever made signs for hiking areas that advise hikers to use their cell phones to take photos of the trail maps in case they get lost? If so, how did you word them?
"but then get off your fuc**ing phone and experience some nature!""we advise hikers to photograph this map for future reference, or in case of an emergency"
Has anyone here ever made signs for hiking areas that advise hikers to use their cell phones to take photos of the trail maps in case they get lost? If so, how did you word them?
A sign maker should never, ever, write copy. The client gets to determine what it's going to say, you get to determine how it's going to say it. Maintain this division of labor religiously.
Actually I have been a copywriter more than a few times for my biggest customer...they'll call up with the "problem" the sign needs to solve, describe what they're thinking about and usually say "You word it how you think it work best"...and I do. Maybe it's because I had a lot of Marketing classes, but I enjoy it and my client values my expertise, which leads to more business. If they want to just have something produced they could go to Staples or online.
A sign maker should never, ever, write copy. The client gets to determine what it's going to say, you get to determine how it's going to say it. Maintain this division of labor religiously.
are you serious? write copy and rewrite copy every day. client gives the message and we help by taking out all the bull not needed or write it for them from what they tell us. jsut did a sign that was "designed" by a very large org that was a no parking sign. it read "parkers will be towed". I left it alone as it came from a designer for this people and am remaking them as they are stupid sounding and they hate them
Serious? Absolutely.
If I were presented with the same circumstances as you describe I would have remarked that "parkers will be towed"is a rather clumsy and ungrammatical way to convey whatever message that they were attempting to convey. The client probably would respond "How would you say it?" To which I would just naturally respond "Not that way." Criticizing copy is not the same as writing copy. I'm more than happy to do the former, I will not do the latter.
Bye the bye, "parkers will be towed" does not mean the same thing as 'No Parking." The former is a penalty, the latter is a directive.
I hafta agree with bob. We are not the creator of verbiage for someone else's sign, especially if there are going to be legal ramifications later. We can recommend, suggest corrections and even make additional copy or take away to make something more clear, but we should not be the sole creator.
One thing I always do if they ask me to word something...... before we do this, run it by your attorney first.
Sure, we have a lotta experience in this stuff, but that doesn't make us right.
You say something wrong or give crossed signals and they'll be at your doorstep in a heartbeat. Look what you did.... or caused !!!!!!
I know everyone is sue happy down there, but you seriously run the wording of a No Parking sign by your lawyer first?...
+1 for this! I regularly have a guy come in and say we need a sign that does this. Just make something up and send me a proof. 9 out of 10 times they go with what I made.
I'd word it like this: "IF YOU'RE ON A TRAIL THAT'S CLEARLY MARKED AND STILL NEED YOUR CELL PHONE TO FIGURE OUT WHERE TO GO, USE IT TO CALL 911 FOR ASSISTANCE NOW AND SAVE THE TAXPAYERS AND FIRST RESPONDERS SOME TIME. IF YOU INSIST ON CARRYING A CELL PHONE ANYWAY, PLEASE TURN AROUND IMMEDIATELY." Maybe add, in a small map on the bottom, directions to the nearest Starbucks.
I'd word it like this: "IF YOU'RE ON A TRAIL THAT'S CLEARLY MARKED AND STILL NEED YOUR CELL PHONE TO FIGURE OUT WHERE TO GO, USE IT TO CALL 911 FOR ASSISTANCE NOW AND SAVE THE TAXPAYERS AND FIRST RESPONDERS SOME TIME. IF YOU INSIST ON CARRYING A CELL PHONE ANYWAY, PLEASE TURN AROUND IMMEDIATELY." Maybe add, in a small map on the bottom, directions to the nearest Starbucks.