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How do you convince people...

neato

New Member
...That a phone number, address and the business owners name don't need to be on a storefront sign?

I understand a phone number works for CERTAIN businesses, but the rest is unnecessary.

It's amazing how many sign companies think these elements are necessary too.

End of speech.

:thankyou:
 

binki

New Member
or the WWW in front of their website, phone numbers or multiple phone numbers and license numbers on shirts as well.
 

Jillbeans

New Member
I run into this as well.
If you are at the store, in front of it, looking at the sign...you do not need the address!
Perhaps a nice street number on the door glass or transom.
Also hate when they insist on LLC being as big as the rest of the wording.
I will sometimes allow them to put the phone number on the storefront sign if they are a place that does a lot of takeaway orders.
I'd rather see a website on a sign or a .com after their name than a phone number.
I only put one on mine after everybody kept whining about it.
I'd rather them come inside than call me.
About 80% of my customers listen to my advice, the rest I just don't put their finished signs in my portfolio.
To me, it's more upscale to simply have the biz name on the sign.
Love....Jill
 

Gino

Premium Subscriber
You simply explain to them the store front tells all passersby who and where you are. It's not a place to advertise unimportant information. That's what brochures, business cards, websites, phone-books and word of mouth are for.

There's much more you can say to convince them, but it goes into a regular dialog we have figured out for just this purpose.
 

tsgstl

New Member
I give them my "professional opinion" if they don't take it I don't let it get in the way. I have never lost a customer from listening to them. And I could care less what another sign shop thinks if they see me put up the address in papyrus.
 

Kentucky Wraps

Kentucky Wraps
Everyone around here wants the area code in front of the phone number...but the area code covers a bazillion counties so if it's called Lexington Plumber I'm pretty sure they'll assume the phone number is for the Lexington area code.
 
Normally on storefront signs I will put the number somewhere so people can call if there driving by but I do like the number and stuff on the door if possible. As far as the address on the sign I do that in most cases just for deliveries and for ease of people that are looking for x number and for fire and ambulance because I know that I used to volunteer and some places were never marked with an address and hard to find sometimes and around here our fire dept prefers the number on the sign
 

Marlene

New Member
all that looks great along with a giant LLC they just have to have:wink:

oh, and put all of it on an arc in beveled letters with some diamond plate.
 

Joe Diaz

New Member
I tell them that every element on a sign is essentially competing for attention. Those elements not only compete with other signs, but with other elements within that same sign. The more content that is on a sign, the less impact each of those elements have. So they have two choices: Fill up a sign with every little thing that MAY be useful at the risk of that information being ignored, or display only the essential information and stand out. I have found that if we explain it that way the majority of the time it sinks in.
 

royster13

New Member
Sometimes I just say "no" ask them them take their work elsewhere....I am not that desperate for work that I need every order that comes my way...I will let some one else do "inferior" work.....
 

showcase 66

New Member
or the WWW in front of their website, phone numbers or multiple phone numbers and license numbers on shirts as well.

One phone number under my logo on the back of my shirts. But what I was told by our ROC, if you have the word signs on your shirt (or any other form needing a license for it) or in your name you must have either not a licensed contractor or your ROC # on it. Shirts, trucks, business cards, everything.

Had a painting company who we did some polo's for. Ebroidered the logo only on the front. About a month later, I was in the ROC office dropping off some paperwork and saw the painting guy in there arguing with the one guy. Turned out, he had gotten in trouble with something else and when he came in to talk about it, he was wearing one of our shirts and he said that the shirt needed the ROC on it otherwise he was in violation.

I ended up talking to the guy and he said since I had a ROC # that I am also at fault for not providing a proper item for a contractor.

Stupid to me. I think they were just nit picking with the painter as until then I had never heard that.

But when the guy showed the rule to me, it did state that any form of advertising must include the ROC # including apparel.
 

neato

New Member
One phone number under my logo on the back of my shirts. But what I was told by our ROC, if you have the word signs on your shirt (or any other form needing a license for it) or in your name you must have either not a licensed contractor or your ROC # on it. Shirts, trucks, business cards, everything.

Had a painting company who we did some polo's for. Ebroidered the logo only on the front. About a month later, I was in the ROC office dropping off some paperwork and saw the painting guy in there arguing with the one guy. Turned out, he had gotten in trouble with something else and when he came in to talk about it, he was wearing one of our shirts and he said that the shirt needed the ROC on it otherwise he was in violation.

I ended up talking to the guy and he said since I had a ROC # that I am also at fault for not providing a proper item for a contractor.

Stupid to me. I think they were just nit picking with the painter as until then I had never heard that.

But when the guy showed the rule to me, it did state that any form of advertising must include the ROC # including apparel.

Those are the most ridiculous laws. Over-the-top bureaucratic nonsense. What is their reason for requiring contractor numbers on T-Shirts? Sheesh.

Good suggestions above guys. I like Joe's way of explaining.

The problem is, most of my customers are Sign shops. :(
 

xxaxx

New Member
Haha we get a lot of people that want us to fit Mile High or 5280 somewhere in there too ... I mean come on, we all know we are in Denver do we really need your sign to tell us how high we are?? As an outsider looking in since I am from AZ, I think that the locals here take that mile high stuff way to seriously. :Big Laugh
 

slappy

New Member
i'm sure he'll want his name removed after a period of time.....

Nothing more annoying then strangers calling and asking for you by name like they know you..... i like to watch my dad every time i answer the phone and tell him "it's Joe Smith, he asked for you" and then comes the look of cluelessness when he's trying to picture the face with the name of the caller.
Lately i've been getting shoulder shrug mixed with the confused hand gesture and eyebrow raise all together. It's funny. Makes the time go faster on my end i suppose. Especially when it happens 5 times + or so a day:Big Laugh
 

JTBoh

I sell signage and signage accessories.
Haha we get a lot of people that want us to fit Mile High or 5280 somewhere in there too ... I mean come on, we all know we are in Denver do we really need your sign to tell us how high we are?? As an outsider looking in since I am from AZ, I think that the locals here take that mile high stuff way to seriously. :Big Laugh

Well, seeing as Denver is "mile high" in more ways than one nowadays...
 

John Butto

New Member
Tell them that McDonalds, Burger King, WalMart and all the gas stations and public buildings, etc. do not have phone numbers but everyone knows where they are. And if he or she has a business webpage set up properly, Siri will tell them.
 
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