I'm at 325k sqft and so far I have not seen any degradation in quality, haven't even done nozzle optimization once. About 110 liters of ink used total but my yellow heads are 25% more ink used than other colors.
I clean weekly at least, sometimes 2x per week if printing more and 0 head strikes (I've had few lamp strikes). Coming up on a year of ownership and just singed a service contract that includes 1 head a year plus head discount. Tech said he's seen heads last a "very long time" but emphasized how important maintenance and avoiding head strikes is.