Obviously you can see the Pros and Cons of Both. A few things I would like to Add as I have had both.. I started in 1000sqft shop at the house then Bought a 25,000 sqft shop with all the bells and whistles along with 8 employees (14 during the busy season)and had that for about 4 years until the Economy crashed. (That has always been my timing) and now I am back at my house in the same shop I started from. But like many people, Over time my Priorities changes. I only do profitable work.
Just a few things.
You are only as Professional as you look and act.
Just because your at home doesn't mean your not professional. Get up and get dressed.. Don't work in sweats. Try to have a professional looking office. You walk in my shop main door and all you see are samples and a clean work area.(Except my Desk). Now our work area is a different story as I Have a lot of tools and my CnC so dust is everywhere but everyone understands that as it is a wood/sign shop.
Keep some sort of standard hours.
My hours are 9-6 by appointment. All my clients know this and will always call before coming by. (You have to train them.. Yes they can be Trained) If you have a Yellow Page ad.. Put that in the ad.. I no longer advertise in the yellow pages so that's a mute point for me..
Just because you work at home your work is not worth any less then anyone else.
Don't become a bottom feeder. Price yourself at standard levels.. Don't fall into that BS of most people.. "Since I have low overhead I can do it cheaper" It's not a crime to be profitable and to make a good living for your family. If your using the Signcraft Pricing guide we keep it between the Green and Blue sections sometimes getting into the RED but you will need to adjust for your market area.
My list of Pros and CONs.
Pros.
Short Commute to work. (Sometimes I am late as I have to avoid a 3 cat pile-up in the Kitchen)
Low Overhead.
Spend a lot of time with my son.
By CO Law I am not allowed employees at a Home based business unless I put in bathrooms and all that fun stuff
I have to fill my truck with gas maybe once a Month
My neighbors a great and always seeing what I am doing
I do have separate Insurance for my shop and house to avoid and tax hassles and to avoid any cross over headaches but since it is at my house it is Cheap on both accounts. My shop with $5 million Liability and I am over insured on all my equipment (Insured for NEW Replacement not prorated) costs me $550 a year
Cons.
Can always use more room
My neighbors are always seeing what i am doing
Cant have employees
I can honestly say I will never go for a Big Shop again as I really love my work and where I work. People say that is great you can just work when ever you want but that's not true.. To keep your sanity and to avoid burn out you need to discipline yourself. Work Normal hours that work for you.. I open at 9 and close at 6.
I do stay out here later during my busy season but for the Most part I stick to my Hours.. I may be in the shop til midnight but I am working on stuff just for me. It just happens my Art/Hobby does cross over to sign related work.. (Gold on Glass work and Model Building)