Before, you start: Know your competitors, who are they, what do they sale, what are their prices, and what is their rep. in town. Then set down and discuss your thoughts with someone you trust. If you then decide to go ahead, set up a business plan with fixed goals for 2 , 5 , and 10 years to start. The first year you will have to pay your dues for being the newcomer....but then...O Yes,,,,when you have proven to your customers that you are a dependable partner...then word of mouth promotion , your quality and fair prices will also speed up referals. I wish you the all the best! JR