Settle down Beavis...some of us have stuff to do other than just jockey on 101 all day.
Insignia printed my last one. I'm thinking it was around $3.50/sqft. By the time you figure your vinyl, laminate, and ink costs, you are in the $2.25/sq ft area doing it in house...at least showing what Feller's charges for all that stuff (obviously depending which brand you use).
Those of you freaking out at me saying that it was "just above my cost to print"...yes, I consider that just above my cost. I don't own a laminator other than the Big Squeegee, and I don't have rolls of material sitting around sucking up my cash. I'm a small one man shop, so yes, $1,000 in materials that aren't being used on a regular basis is a big deal to me from time to time.
For me, paying that extra $1.25/sq ft is worth it being risk free for me, because I KNOW that what I'm paying, is all I'm going to pay as far as the printing is involved. Just takes a lot of the risk out of it. I've printed 30' banners and had a head strike in the last couple feet and had to throw the whole thing away. Sometimes it's just not worth the risk to me.
Back to your regular name calling and freaking out...