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i need some help with a logo

Discussion in 'Logo Design' started by heyskull, Jun 10, 2013.

  1. heyskull

    heyskull Very Active Member

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    I have a customer with a pickup truck from the 60s/70s and we are trying to make his logo look kind of traditional signwritten.
    Can anyone help as I am really struggling on this one?
    Have a look at my atempt!!
    The vehicle is a cream colour and the colour requirements are Burgundy, Red, Gold and Black.
    The logo is for the doors and bonnet (hood) and it will also require a rope circle with JT & Son intertwined into it.

    Cheers
    SC
     

    Attached Files:

    • j t.jpg
      j t.jpg
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  2. SignManiac

    SignManiac Major Contributor

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    Font choice is terrible. I'd definitely look at something else.
     
  3. Gino

    Gino Premium Subscriber

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    Agreed 100%.

    Besides, no one hand-painted a carpet truck like that back then.... even in England. :brittain:

    Google up some old pictures, I'm sure you can find some and maybe you can find something a little closer to the era.
     
  4. Marlene

    Marlene Major Contributor

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    +1
    if you had said nothing, I would never have known this was to look like 60's/70's. signs from that era have a look that is pretty universal. try a search for vintage signs from back then and if you don't find much try looking at movie posters from that era as the fonts used on them would work.
     
  5. John Butto

    John Butto Very Active Member

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    a quick rough of type layout, and create some art of actual carpet weave....
     
  6. Jillbeans

    Jillbeans Major Contributor

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    I'd try something using the alphabets of Arthur Vanson (available on Letterhead Fonts) since he grew up as a signwriter in the UK in the 1960s.
    He based a lot of his layouts on those of Cecil Wade.
    http://www.letraset.com/shopcontent.asp?type=profileCecilWade
    Here's a quick suggestion.
    You could turn the swooshy thing I used into a roll of carpet if you wanted to.
    Love....Jill
     

    Attached Files:

  7. SignManiac

    SignManiac Major Contributor

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    Very nice Jill. Good job on capturing the sign painted look of the 70's. Reminds me of many I painted in that style back in the day. No computer fonts were used back then.
     
  8. heyskull

    heyskull Very Active Member

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    Yes I realise the font choice was awful.:Big Laugh
    I was just mainly trying to show what text their was to be in the logo.
    The logo just needs wording no pictures etc.
    I am trying to get it looking like a old UK sign written truck.
    No swooshes etc.
    I like Jills ideas but it just isn't old time looking.
    John is maybe going somewhere but I am maybe starting to think script styles are not legible enough.
    Also the name has the two most unreadable capital letters in a script style (J and T).

    I realise how hard it is to get that look now with computer generated graphics.
    I thought this would be easy as all I would have to do is look back on some of my old jobs going back 25+years.
    But things have come on so much, and everyone wants modern I really have hit a wall on this one.

    SC
     
  9. I don't know if you still need help but thought I would submit some ideas. These would need kerning help and some other design elements to tie it all together but some font style ideas nonetheless.

    jeff Taylor & Son.jpg
     
  10. heyskull

    heyskull Very Active Member

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    Sep 2, 2007
    UK
    Thanks for all input.
    Job is now sorted.

    Cheers
    SC
     
  11. Marlene

    Marlene Major Contributor

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    going to post your final design? like to see what you came up with
     
  12. Jillbeans

    Jillbeans Major Contributor

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    Did you mean way old time like turn of the century?
    What I submitted was 1970s looking.
     
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