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Illuminating History: The Legacy of Artkraft Strauss and the Evolution of Iconic Signage
In the dazzling world of illuminated displays and iconic signage, few names shine as brightly as Artkraft Strauss. This legendary company, with its roots stretching back to the late 19th century, has left an indelible mark on the American advertising landscape, particularly in the heart of New York City's Times Square. From the mesmerizing "smoking" Camel sign to the annual New Year's Eve ball drop, Artkraft Strauss has been the mastermind behind some of the most memorable spectacles in advertising history.
Starr's engineering prowess, honed at Cooper Union, led him to explore the cutting-edge technology of neon lighting. In a stroke of business acumen, he merged his expertise with the Artkraft Company of Lima, Ohio, a pioneer in neon technology. The result? The birth of Artkraft Strauss in 1931, a powerhouse that would dominate Times Square's visual landscape for decades to come1.
For businesses looking to make their mark in today's digital age, the principles that guided Artkraft Strauss remain relevant. Whether it's through LED message boards, energy-efficient signage, or innovative digital signage solutions, the goal remains the same: to capture attention, convey messages, and create lasting impressions.
As we marvel at the glowing landscapes of our modern cities, let's remember the pioneers who first lit up the night with their creativity and technical prowess. Artkraft Strauss may have dimmed its own lights, but the glow of their legacy continues to inspire and illuminate the path forward for a new generation of sign makers and advertisers.
In an age where custom illuminated signs and outdoor lighted signs compete with digital screens for attention, the story of Artkraft Strauss reminds us that at the heart of great advertising lies a simple truth: the power to stop people in their tracks and make them look up in wonder.
For those looking to create their own spectacular displays or innovative signage solutions, the expertise of companies like Anaheim Sign Company (Contact Rick Hobbs at rick@anaheimsigns.com) can help bring your vision to life, continuing the legacy of companies like Artkraft Strauss in the modern era.
In the dazzling world of illuminated displays and iconic signage, few names shine as brightly as Artkraft Strauss. This legendary company, with its roots stretching back to the late 19th century, has left an indelible mark on the American advertising landscape, particularly in the heart of New York City's Times Square. From the mesmerizing "smoking" Camel sign to the annual New Year's Eve ball drop, Artkraft Strauss has been the mastermind behind some of the most memorable spectacles in advertising history.
The Birth of a Signage Empire
Founded in 1897 by artisan Benjamin Strauss, the company that would become Artkraft Strauss began its journey as Strauss Signs, catering to New York's burgeoning retail scene with posters and painted show cards1. As the city's theater district blossomed, so did the demand for eye-catching displays. Enter Jacob Starr, a Russian immigrant whose innovative spirit would propel the company to new heights.Starr's engineering prowess, honed at Cooper Union, led him to explore the cutting-edge technology of neon lighting. In a stroke of business acumen, he merged his expertise with the Artkraft Company of Lima, Ohio, a pioneer in neon technology. The result? The birth of Artkraft Strauss in 1931, a powerhouse that would dominate Times Square's visual landscape for decades to come1.
Spectaculars That Defined an Era
Artkraft Strauss didn't just create signs; they crafted "spectaculars" – massive, illuminated marvels that transformed advertising into art. These weren't mere billboards; they were feats of engineering and imagination that captivated millions. Let's explore some of their most iconic creations:- The Smoking Camel Sign: A true marvel of its time, this sign wafted giant smoke rings over Times Square, blending technology with theatrical flair1.
- Bond Clothing Stores Display: Stretching an entire block, this extravaganza featured a perpetual waterfall, merging commerce with spectacle1.
- Canadian Club and Admiral Television Signs: High-neon "spectaculars" that lit up the northern part of Times Square, setting new standards for advertising grandeur1.
- Coca-Cola Sign (1992): Incorporating state-of-the-art digital technology, this sign marked Artkraft Strauss's successful transition into the electronic age1.
- Morgan Stanley Building Tickers: Block-long news and stock tickers that brought real-time information to the streets, blending finance with public engagement.
The New Year's Eve Ball Drop: A Century-Long Tradition
Perhaps Artkraft Strauss's most enduring legacy is the New Year's Eve ball drop at One Times Square. Originated by Jacob Starr in 1907, this tradition has become synonymous with New Year celebrations worldwide1. For nearly a century, Artkraft Strauss was the guardian of this beloved ritual, orchestrating the descent of the illuminated sphere that marks the passage of time and the promise of new beginnings.Adapting to Changing Times
As neon gave way to electronic displays in the 1980s, Artkraft Strauss didn't just adapt; they led the charge. The company embraced new technologies, creating digital marvels like the British Airways installation and the Morgan Stanley world clock3. This ability to evolve while maintaining their signature flair ensured Artkraft Strauss's relevance well into the 21st century.The Legacy Lives On
Today, Artkraft Strauss continues as a design and project management consultant, having sold its manufacturing facilities in 20061. However, their impact on the world of signage and outdoor advertising remains undiminished. The company's vast archive, now housed at the New York Public Library, serves as a treasure trove for historians, designers, and anyone fascinated by the intersection of art, technology, and urban culture.Illuminating the Future of Signage
As we look to the future of signage, the legacy of Artkraft Strauss offers valuable lessons for modern sign makers and advertisers. The company's success was built on a foundation of innovation, craftsmanship, and an understanding of the power of visual storytelling.| Era | Key Innovation | Impact |
|---|---|---|
| Early 1900s | Theater Marquees | Defined Broadway's visual identity |
| 1930s-1950s | Neon Spectaculars | Transformed Times Square into an advertising mecca |
| 1980s-2000s | Digital Displays | Pioneered the transition to electronic signage |
For businesses looking to make their mark in today's digital age, the principles that guided Artkraft Strauss remain relevant. Whether it's through LED message boards, energy-efficient signage, or innovative digital signage solutions, the goal remains the same: to capture attention, convey messages, and create lasting impressions.
As we marvel at the glowing landscapes of our modern cities, let's remember the pioneers who first lit up the night with their creativity and technical prowess. Artkraft Strauss may have dimmed its own lights, but the glow of their legacy continues to inspire and illuminate the path forward for a new generation of sign makers and advertisers.
In an age where custom illuminated signs and outdoor lighted signs compete with digital screens for attention, the story of Artkraft Strauss reminds us that at the heart of great advertising lies a simple truth: the power to stop people in their tracks and make them look up in wonder.
For those looking to create their own spectacular displays or innovative signage solutions, the expertise of companies like Anaheim Sign Company (Contact Rick Hobbs at rick@anaheimsigns.com) can help bring your vision to life, continuing the legacy of companies like Artkraft Strauss in the modern era.
Citations:
- https://en.wikipedia.org/wiki/Artkraft_Strauss
- https://digitalcollections.nypl.org/collections/artkraft-strauss-records
- https://archives.nypl.org/mss/17768
- https://www.brewaf.com/history/sign-manufacturers/artkraft/
- http://www.artkraft.com/history.php
- https://familybusinessmagazine.com/ownership/legal/starrs-who-light-broadway/
- https://www.cnn.com/style/article/new-years-eve-ball-design-history/index.html
- https://www.yelp.com/biz/artkraft-strauss-new-york
- https://www.chemeurope.com/en/encyclopedia/Artkraft_Strauss.html
- http://n3wy0rkc1ty.blogspot.com/2008/12/artkraft-strauss.html
