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Industry Rates

Discussion in 'Sales, Marketing, Pricing Etc.' started by daenterpri, Feb 8, 2011.

  1. daenterpri

    daenterpri Member

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    Jan 26, 2011
    Coeur d'Alene, ID
    Hey Everyone!

    I do a lot of die cut stickers, and thermal printed decals with the Gerber Edge 2. What is the going rate for either die-cut, or thermal printed decals?

    For instance, what should I charge for 100 3x3 decals on white vinyl, using a single color foil?

    Thanks for the help!

    Andy
     
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  2. Fred Weiss

    Fred Weiss Merchant Member

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    Sep 11, 2003
    Olympia, WA
    I think you will find a wide variation in what rates are charged. What you really need to do is to determine your shop rate which has been discussed here in numerous threads. Everyone has a different rate based on overhead , income requirements etc. Commercial software and pricing guides all provide well thought out worksheets for determining it. Looking for the price you should charge under someone else's roof is not in your best interests. You might starve to death or you might end up working very hard for very little money.

    Here's a link to a thread that covers a lot of it once it finally settles into a discussion. Better threads are archived in Sales, Marketing & Pricing in the premium forums.
     
  3. mikey-Oh

    mikey-Oh Very Active Member

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    Apr 16, 2009
    okc
    $2999
     
  4. Mosh

    Mosh Major Contributor

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    Oct 19, 2009
    Nerbaska
    $2750, I won't be undersold....Charge enough to make some money, FOO.
     
  5. daenterpri

    daenterpri Member

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    Jan 26, 2011
    Coeur d'Alene, ID
    That's a great thread, Fred! Thanks. Very helpful.
     
  6. SignManiac

    SignManiac Major Contributor

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    Mar 25, 2006
    Mars Florida
    $4,765.00 I didn't really need the job that bad.
     
  7. James Burke

    James Burke Being a grandpa is more fun than working

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    Mitten State
    This thread sounds like a storyboard for the Dilbert comic strip....
     
  8. Malkin

    Malkin Very Active Member

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    Augusta, ME
    We have traditionally used a chart similar to this 13 year old one from Graphitek, which is of course very out-of-date. The format is the same, although the numbers have changed...
     
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