Sorry, LONG post, but if it's worth doing
...
In 41 years, I've hardly ever used concrete for 4x4 posts, or 6x6 posts, except when it was requested (and even then, with cautions mentioned below).
What nobody above mentioned (unless I missed it) is this:
When a post with a concrete blob on the bottom is rocked, shaken, or hit (usually by construction or lawn equipment), there will be some movement - especially with softer ground.
Once a post WITH concrete moves, you cannot just rock it back into place - the concrete blob acts to resist setting it upright again.
Particles of dirt, rock, etc., will settle in beneath the blob, making it impossible to set again - not to mention that it has already rocked itself into an unnatural state ... and both posts will do this at different frequency, so the sign will be crooked, and un-level.
But, a post WITHOUT concrete will just rock back and forth within the earth "pocket" around it. If there is a slight difference between post levels, it is a cinch to lift one side to adjust - try THAT with concrete on it!
The little bit of "peace of mind" afforded by, what effectively amounts to "making a 4" post into a 5" post", is not worth the efforts.
It is NOT the added weight of 50lbs of concrete that matters, the sign is PLENTY heavy enough to support itself.
What it boils down to, is the soil surrounding the posts - If this were a very tall, single-post sign (like a metal-posted electrical sign) there are all sorts of engineering formulas to follow - wind load; surface area; soil; area; etc. - and they usually end up with a 4x4 foot cube of concrete, and then some!
But, here's the trick to MOST signpost installs:
1) To begin, dig the holes* and place the sign into the holes, and get it "nearly level" horizontally at this point. It will take a few inches of soil to "hold" it temporarily, but it will move throughout all of your tamping anyway - so save the "true level" until step 4.
2) Fill all sides of the hole with ONLY 6" of dirt around the post, tamp the hell out of it!
3) Add another 6" of dirt, and tamp tamp the hell out of it more, but this time - check your Vertical level.
4) Add 6" of dirt, tamp the hell out of it again - now it is getting pretty stable, so you can adjust your horizontal and vertical levels to near perfection.
5) By now, you are LOOKING for dirt, because for some unknown reason, an 8" x 8" hole does not provide enough dirt to properly re-fill its own cavity - even with a 4" x 4" post placed into the middle of it! Actually, there IS a reason - you have just removed a quantity of soil, and over time, most soils have "aerated", and you have just compacted it more than the surrounding earth!
6) Sure, some of these guys will swear that concrete is the reason their signs don't move, but I think that is anecdotal, and not causal - they probably would not have moved anyway, if the ground was compacted securely, as described above.
Remember: These 4'x8' signs are on 4" x 4" x 8' (or 10') posts, which you are planting 25% to 30% into the ground. The weight of the materials
alone, will not allow the signs to just "blow out of the ground" - gravity, and the mechanical "locking" action of the soil, are at work here
I have RARELY had to re-tamp a sign, and if so, it was due to
extremely heavy winds, and rain-soaked ground, combined.
If I had used concrete, the winds would have STILL rocked it in that particular soil anyway.
The difference? If it had concrete, I couldn't have just rocked it back into place, and tamped it back in five or ten minutes
* Sometimes it is nearly impossible to get to that "Optimum 36" hole depth" -
IMPOSSIBLE, without major digging apparatus.
Many times, at least in our local Gettysburg, PA soils, I'm lucky to be able to hand-dig to a 24" depth, and sometimes I have to settle with 18" in one hole, and 24" in another.
I'm talking MAJOR rocks at a 12" depth sometimes, and having to totally relocate, because I don't have dynamite
But again, since the stubborn soil in that particular sign area is
extremely stable - if you use the above methods, the sign
will remain secure.