ironchef, when you dig deeper, i.e. the bottom right hand corner of the Colormunki splash page, you will see Colormunki is part of the x-rite family. At the start, use the profiles provided and determine if they are acceptable to your customers. Keep it simple. OH, one more thing. Once you are up and running, determine your top 3,4,5 media and print color charts on those media. Then, when a customer wants to color match, point them to the selected media color chart and let them select the RIGHT color in their eyes.