Kinda curious... Colin, are you self taught or have you worked at different shops?
I'm in a small town, no degree. But I have been very, very lucky at where I have been employed. I have worked at shops where they gave away design, and worked on jobs with 250k sign design budgets... thats just design. I'm not handling that kinda work right now, but I am a small part of it.
Very similar to Dan, I came to a realization about 11 years ago... I had 4 kids, wife at home, and all the bills that go with it. And I realized that I'm not gonna work as hard as I had to make someone else's dream come true or pay for someone else's short-sightedness. I went for a job I thought I could never get... and I got it. After my last job, my eyes were opened... my rate is nothing compared to what they charged.. not even close. They do work way beyond any person on any sign forum I have been on. And there are hundreds of these design firms around doing work... obviously the economy has hit them, but 99designs is not even in the realm of what they do, so I have the attitude that my work will not be either. As Dan said, it is an opportunity, but habits are hard to break... I had to be shown... if I was not, I would probably be slapping cut vinyl on license plate frames right now.