Kido's Kloset

[RadicalDesignHutch]

Customer had a grand opening today of her store Kido's Kloset. They buy and sell gently used children's & maternity clothing. Had some homemade signs up in their windows.....introduced myself and she was planning on buying some precut letters out of a catalog to put on her windows. I whipped this up....not sure about showing it to her due to the fact she probably doesn't have the money to sink into the storefront design I have put together (will be a separate posting).

Let me know your thoughts on this logo.

Thanks!

 

[signmeup]

Just the text and hanger would probably do it for me.

 

[JR's]

she was planning on buying some precut letters out of a catalog to put on her windows.she probably doesn't have the money .
Thanks!

She could not afford to not have this done professionally. You could explained to her all the customers you might lose because the place looks like a yard sale.
Just my two cents

JR

 

[prototype66]

Good call on that. That design would sell its self if you do show it and they really don't want to look like a yard sale! Give er a go!

 

[GoodPeopleFlags]

I like the background but the shape is distracting. How about use the background on a square shape? Cheaper for you, too. I would also tone down the background and make the font bolder. It's competing with the background at the moment.

 

[Colin]

It definately needs some work, but aside from that, why did you go ahead with a "free" logo design?

 

[RadicalDesignHutch]

signmeup - tried just the text and hanger....just seemed too plain for me
jrs - i totally agree...she's got a great location and what homemade signs she has up now you can't even read from the road...and i told her that
prototype - thanks
bluefish - what is distracting about the shape?
colin - nothing is free in the world lol.....i am basically showing her my idea of what would work for her location and give her a brand (i will be explaining to her the importance of a brand and why she should go with it). we also just opened our doors and need to build our porfolio so she will be getting this at a somewhat discounted price than normal.

 

[MikePro]

i like it! Xept the outline of the logo can use a bit more symmetry, its too blobby to be appealing to the eye.

 

[RadicalDesignHutch]

Here's an updated version with a black outline around the text to make it more prominent.

 

[SignManiac]

What is the blob supposed to represent?

 

[RadicalDesignHutch]

the blob actually follows the outside curves of the scroll inside of the blob.

 

[Colin]

No, no, no. The blob punches you in the face while the text - what should be the main message - just sits there like a spider's web. It's even worse with the black outline.

 

[Mosh]

Get money up front. These places come and go all the time. I bet in our little town
one opens every 2 months, and closes down after about 6 months. Gloified thrift store is all they are. They sometimes do have nice furniture, but not that much cheaper than new... and who wants their kid laying where other kids pee'd!

 

[GoodPeopleFlags]

You asked me what was distracting about the shape. The shape takes away from the name. It's distracting. Too busy. Make the name more prominent. Try making it a square or oval instead of bubbly.

 

[signcrafters london]

Looks like a jigsaw puzzle piece to me. If I were driving by my initial thought would be a some kind of store that sold games. I like the background design but not the shape. I'd simplify it to a rectangle or oval or something. I'd try the hanger in a different color than the copy to see what it looks like, too.

 

[Colin]

Try to get it so that the name is the dominant feature.

 

[RadicalDesignHutch]

Taking some of everyone's advice and came up with this....let me know your thoughts. Thanks guys!

 

[SignManiac]

Just not working that way Radical. Look at Colins example... clean, crisp, colors work. only fault in his is the circle C would look better nested in the top of the hanger loop.

 

[JR's]

Radical, see what Colins looks like. Try to achieve that (kiddo's Kloset) hits You right in the face.

JR

 

[Colin]

Taking some of everyone's advice and came up with this....let me know your thoughts. Thanks guys!

You've placed skinny lettering on a strongly coloured and textured background. This KILLS the legibility of the lettering.


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