I have been open for business for a few weeks and just had my ribbon cutting ceremony with our local chamber. My services thus far include vinyl for storefront and mobile businesses, signs on pvc-aluminum-coroplast, Banners, Vehicle Magnets, glass etching and various vinyl gift ideas. I had a problem arise that I honestly should have understood before offering the service; Lamination. I completed a custom pair of vehicle magnets in the shape of a house. This was a realtor's request. I had to hand-cut them, and Im a steady hand so I had no fears of doing this. The customer decides to stop at the local full-service car wash. She leaves the magnets on her rear seats, and of course the person detailing the inside of the vehicle butchered the magnet. She claims that her purse/handbags were thrown on top of the magnet during the shuffling that takes place when the person vacuums cloth seats. So, she called to complain to me about it. She suggested I laminate them next time to make them more sturdy.
My problem is that my plotter is 53", My mimaki printer is 63", and my operation is very small and does not allow me to have a large laminator. I simply do not have the room. So I decided not to offer it. Ive already completed a job that included both vinyl and digital print design for a pizza delivery van, and I did not laminate the dp graphics. Am I doing a disservice to the industry by not offering laminate? Does the issue of scratched graphics, in the case of the magnets, fall under the customer simply not caring for them. I offered to replace the magnet. I would like some opinions on this dilemma.
Thank You,
Chris
Capers Signs & Graphics, LLC.
My problem is that my plotter is 53", My mimaki printer is 63", and my operation is very small and does not allow me to have a large laminator. I simply do not have the room. So I decided not to offer it. Ive already completed a job that included both vinyl and digital print design for a pizza delivery van, and I did not laminate the dp graphics. Am I doing a disservice to the industry by not offering laminate? Does the issue of scratched graphics, in the case of the magnets, fall under the customer simply not caring for them. I offered to replace the magnet. I would like some opinions on this dilemma.
Thank You,
Chris
Capers Signs & Graphics, LLC.