Ok, I know about these things. Provo craft which is the marker of the cricut has 3 types of cutters out. 1) the Bug, Create and Expression for crafting. 2) the Cake, Baby Cake for food safe cutting and 3) the Image the $600 Print and cut machine.
Now Provo craft intention was for these machines to only be used with the cartridges (limited expensive fonts and artware they provided separately) they also have a design software, Design Studio and a mobile design tool, the Gypsy.
The company that makes the Pazzles helped Provo with designing the Circut.
2nd party software makers come up with a software that made it possible to cut directly from the Cricut by passing the expense of the add ons, thus the Provo vs Software Designers legal controversy.
Wild West you are right, these users are not going after your market.
However, Adtechia, if thats what makes you nervous, be nervous. With this 3rd party software, users don't cut directly from it but designs from Illy, Corel and inkscape can be imported and cut.
Make The Cut is an awesome program that has lots of design and cutting features that also supports cutters beyond the Cricut, (your Rolands, P-Cuts, LaserCuts, Graptecs and more). There is also FairyCut, (not familiar to this one, like Funtime/WinsignPC) and Sure Cuts A Lot. There features go beyond sign making, but came be use for rhinestones, screenprinting - Yudo rocks.
Now don't under estimate the buying power of the "Mommies" its not just the $79.00 or the $600 for the machine, it's the value of the purchase. If you haven't seen a mother McGuyver a meal to feed four with 2 slices of bread a can of tuna and a $1.49 budget , you haven't seen a woman on a mission. They want a lot for that kind of money.
As I mentioned before the Cricut was made to run by carts, these range for $29.00-$99 each, my numbers my be off, but I think there's pretty close if not more the 200 carts on the market and some users have each and everyone. So it's not always the money, it's the bang for the buck.
The Make The Cut software ($59.00). has made contour cutting possible with out the expense of the $600 Imagine machine, and to get the full benefit of the machine you need the $200-300 add on Gypsy and a multitude of carts.
There are three types of circut people. The one totally dedicated to Provo who'll forever buy that next new machine or cart.
2-the ones who use the carts but like the design freedom of the 2 party software
3-these are the one who like the cricut but want more, left the cart behind and do their own designing. These are the one that will be leaving the cricuts behind and moving on to this market of machinery.
Old Sign... It not the 24" printer yet, it the epson WF1100 with printable vinyl and contour cutting with MTC. Slowly but surely.