Let's Hear It

Gagging on the swoosh, not feeling the gear either. Looks corporate cliche'....
Did you do any looking around at other design company logos?

Rick pet peeve # 12,232:
Never liked "SOLUTIONS" on a business name.

 

Bad font, Swoosh is awful and going through the copy of text is a bad idea.The sun thing at the top of the i is not good either.
Sorry to sound harsh but you did post it!
At first glance I read Aids

 

hmmm. Maybe a light bulb instead of a gear, and no swoosh?

 

the first swoosh logo i actually dont mind. But i think you can be more creative..

 

it looks very familiar to me, but I can't think of where i've seen it before

 

reminds me a lot of a shoe company.

 

I didn't mean the shoe company, there is a company around here that has almost that identical logo on their trucks, it's a big company too, just can't think of it right now to google.

 

Hmmm...I would say push it more. Come up with a few alternative directions. I don't like the star/gear thing at all. What does it represent? Not wild about the font choice. Maybe try some custom letterforms on "IDS".

I DO like the boldness though. Push that more. Maybe make the IDS really bold and simple, and the type below a lighter weight font.

Not feeling the swoosh thing, especially how it simply cuts through the letters and the tiny tip of the "S" looks like it's gonna fall off.

Finally, are you set on the name? I'm not clear what you do. Do you do web design? Do you do kiosk/interface design? Do you write code for web graphic programs? Your logo needs to reinforce your company and company name in a conceptual way. This doesn't. You're KINDa getting at it with the idea of "movement" but push it some more, I think you can do better.

 

Where's da stuff?


I'm surprised nobody has come forward with an example of something better. Maybe cuz it's too simple to do (?). I'll throw something together just so there's something else to look at and criticize.

Theoldguy_

 

Your draft is too anemic/weak. The swoosh has been done to death, and what does the tiny little dot communicate?

I don't particularly think this is all that great, but it's just something I threw together:

 

That green thingy in the "S" looks like an alien shweenie... I see boob on the original concept

 

How would you know that? (heh heh)


Reminds me of this:

It is told that the great Angelo, in decorating the church, painted some angels wearing sandals. A cardinal looking at the picture said to the artist: "Whoever saw angels with sandals?" Angelo answered with another question: "Whoever saw an angel barefooted?"

 

I took a peek at an insecure alien...

 

Oh i forgot to add... I occasionally forget, but I try to look for body parts in logos I design. Last thing I want is the logo showing up on a website mocking my efforts.

 

Logo design

Am I the only one who first checks on Google Images before designing a logo?
Its a good way to see what other people have done with similar logos and a great way to not step into a copyright minefield by designing something that already exists or would be eerily similar.