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Lettering Pricing

Discussion in 'Newbie Forum' started by Tagdog, May 11, 2008.

  1. Tagdog

    Tagdog Member

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    Curious about what to charge for simple window lettering? I lost the first request for this to someone else. I really do not have a clue what others charge. Do you charge by the linear inch depending on how tall the letters are? Do you charge for time?

    Signs Up
     
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  2. Left Coast

    Left Coast Member

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    price it per sq foot in my case and if it is lower than my shop minimum ($50) i charge em $50 and they can take it or leave it usually hehe.

    cheers
     
  3. MariaMartini

    MariaMartini Active Member

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    Lettering pricing from Fedex Kinkos

    I don't know what most places charge, but at Fedex Kinkos, they charged 50% of the letter height/per letter. If the letters were 1 inch tall, they were 50 cents each, if the letters were 2 inches tall, they were $1 each, and so on.

    Man.. it's been since October since I worked there... was it per letter or per work?

    Doubt that was much help :p
     
  4. Tagdog

    Tagdog Member

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    The guy wanted something that would show up. He said he wanted 1' letters....."For Lease" with phone #. I suggested Black background with yellow letters, 10 sq. ft. I told him $100.00. I drove by the other day and he had two foot White letters on it. Was I too much? I'm just trying to get a barometer for the future.
    Thanks
    Signs Up
     
  5. Ken

    Ken Major Contributor

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    This discussion leads to price wars...
    Give a quote..what you need..if it doesn't work...don't feel bad..actually, be happy that you are NOT the lowballer.....Shame on them...lol
    Ken
     
  6. OldPaint

    OldPaint Major Contributor

    i dont know bout you...but when i do ANY WINDOW...i consider it A BLACK BACKGROUND!
    so if you was gona do 2 COLORS for $100 you was way CHEAP!
    AND FOR THE LOVE of MIKE....learn to use ALL CAPS for that type a window lettering...
    the guy WANTS IT TO BE SEEN....people who do lower case for this, are just showin how much they DONT KNOW!!!!!
    but who ever did it...musta did it for less...............
     
  7. Ken

    Ken Major Contributor

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    Thanks OP..I DO understand your rant about all upper caps on a window..BUT..it really does seem like SHOUTING....I'm sure there are applications where this wont really fit.
    So, I have to disagree that this is a RULE...
    Cheers!
    Ken
     
  8. Tagdog

    Tagdog Member

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    I would have done it in ALL CAPS. I just wrote it that way here on the forum.
    I noticed the window looking like a black background when I drove by, but after I had suggested the two colors. I know now.
    Thanks
     
  9. 5acrefarmer

    5acrefarmer Member

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    Black and Crack

    A painted black background can result in a broken window if the window gets enough sun and the black holds the heat in.
     
  10. ::ONEBADBUG::

    ::ONEBADBUG:: Member

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    when someone asks me to do like a trucs window... or similar

    under 48" $65 installed....
    one color... in basic avery's...

    over 48" $100 installed

    if more colors? .
    .. I ussually add $25 per color to the aboves...

    And if if someone is looking for the 'catchy' vynils like reflectives or color change, or patterned or gradiated colors and such.. then I work quotes up from the above bases and add as per the materials price dictates...

    Most the time it winds up being the rolls cost + the base and to date I have never had a customer gripe ever... and somehow still always wind up doing it for less that the mongo sized chain banner shop down the road from me... And I'm not even trying to be competetitve wth them. Hell, I dont even advertise as a sign or banner shop,

    I'm a glass shop for christs sake...:thumb:
     
  11. signmeup

    signmeup Major Contributor

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    He probably got a price from you so he could say, "so and so down the road will do it for this much." so he could get a better price out of the sign shop that did it.
     
  12. TonyHoles

    TonyHoles Active Member

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    Your price wasn't bad for 2 colors but I would have just offered up a single color simple to read font since it was a temporary "for lease" sign. One color that's 12" by 48" approx., installed for around 80 bucks.
     
  13. Jackpine

    Jackpine Major Contributor

    I agree with TonyHoles. I would NOT have quoted 2 colors since it is temporary and not cost effective. Glass always will look dark. RTA lettering would be $35. Installed within 5 miles $80 cash in hand. I would think you may want to do some research on pricing. Get yourself a subscription to Signcraft and you will get a price guide FREE. But the magazine will give you a new perspective about signs and the craft or signmaking.
     
  14. ChiknNutz

    ChiknNutz Major Contributor

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  15. Checkers

    Checkers Very Active Member

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    Get yourself a copy of some estimating software. It's an investment that will pay for itself many times over in a short period of time.
    Until then, here's a simple solution...
    http://www.graphitek.com/cut_vinyl_lettering_pricing.htm
    Take their price, add you standard margin to it and that's what you charge retail.

    Checkers
     
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