Logo Critique

[thinksigns]

Working on a logo for a tax company. Do you guys have any thoughts?

 

[GoodPeopleFlags]

I like it. Nice, simple, clean, and with just a little bit of something different.

 

[showcase 66]

Something looks a little off to me. Not sure what exactly. I like the idea of egr but the ty connecting doesn't look right to me. Seems unbalanced that way. IMO

 

[Dzrt1st]

You might want to check your spelling.:Oops:

 

[Deaton Design]

I like the Integrity line, but the tax/bookkeeping line seems out of place the way it is now.

 

[thinksigns]

You might want to check your spelling.:Oops:

Thanks for catching that.

 

[thinksigns]

a variation of the same theme.

 

[TheSellOut]

I'm liking it...here are a couple other options!

 

[signmeup]

The tax/bookeeping is orphaned down there. Need to tie it in somehow. Do you have an all caps version?

 

[MX1CAN]

a variation of the same theme.

As CSDD said I like the idea of the interlocking eg. Other than that I don't think you should have any ligatures on the rest of the logo.

What about removing the serifs/arms on the rest of the logo? Just make it a sans-serif font and have equal space between the letters.

I would modify it for you and show you what I mean but I'm a bit pressed for time

 

[Brandon708]

I like heath's version. I think the original looks ok from the thumbnail but the text it makes it hard to read flowing together.

 

[HulkSmash]

I like the design, but i think the tax and bookeeping were being lost in the white space.

Check this way out.

 

[Fitch]

If allowed, switch the "Bookkeeping" and "Tax" around, moving them up sitting between the natural negative space the characters have created.

Cheers - G

 

[Fitch]

Also.... fix the dot above the first "i" - it's out of alignment.

 

[thinksigns]

version 3.0

 

[Tiki]

Try Raising the Descenders up a little and move the bottom copy up closer

 

[showcase 66]

version 3.0

I like this version of the integrity.

 

[signswi]

The e is violating the integrity of the g and that conceptually bugs me. Are you designing a logomark or is this logotype the only logo? What happens when they need to use a mark in a small space like a social media avatar?

 

[signmeup]

How about.....

 

[HulkSmash]

the double i thing is kinda redundant.

 

[thinksigns]

The e is violating the integrity of the g and that conceptually bugs me. Are you designing a logomark or is this logotype the only logo? What happens when they need to use a mark in a small space like a social media avatar?

I'm not sure of the difference between a logomark and a logotype. I completely messed with the integrity of all the letters, but I don't think it goes too far.

I sent version 3.0 to the client last night. I will let everyone know the outcome.