Logo critique

[Signed Out]

Looking for some input on this logo design for our sign shop. We have been in business for a year now and things are going well. Our focus is the manufacturing end and not design. Most of our customers already have logos and we outsource design work when needed. However I am actively trying to become a good designer and want to design our own logo. Have read lots of critiques on here and find them very helpful, even when it seems like the op gets bashed and offended. Thanks in advance for the constructive criticism.

 

[HulkSmash]

Hey i don't think it's a bad start. For some reason the red feels... cheap to me, can you make it richer?

 

[ucmj22]

I would vote against the gradient, at least as presented here | unnecessary / distracting

 

[Marlene]

you have a special effect in the spelling of the name, large/small caps on an arc with an italicized letter under that, an arrow and gradient lettering.
way way too much going on, no real focus. it looks like you tried to use all the buttons on your 'puter instead of coming up with a look to sell your business. even if people come with pre-done designs, you still wil want to look like you know what you are doing. try making it simple and using the odd spelling of signs as your focal point.

 

[HulkSmash]

Im assuming you want the arrow for a reason. so if you must have it, here are a few I threw together real quick. Hope this helps with direction.

 

[Signed Out]

Thanks, seems like the 3 responders all agree that the gradient/red needs some work. This logo is by far the simplest one I have created so far. To be honest I was expecting to get bashed for the mispelling of signs which I myself question all the time. I didn't explain in my op what it means to us because I wanted to see if it struck a chord with anyone. We have a slogan, "We've got you covered from A to Z" that is why the arrow is there, pointing from A to Z. and why The A and Z are bigger than the other letters. As far as the gradient, does anybody have a suggestion as what can be done? Perhaps I'm wrong but I just feel it is too plain as a solid color. I have already been using this logo and have it on my truck in reflective and think the color change looks pretty nice, but am definitley open to change. I'll post a picture of our trucks. Thanks

 

[SD&F]

no ladder?

 

[Signed Out]

 

[Signed Out]

no ladder?

??

 

[HulkSmash]

no ladder?

hahahaha

 

[signcrafters london]

??

http://signs101.com/forums/showthread.php?t=82477

 

[SD&F]

http://signs101.com/forums/showthread.php?t=82477

the funniest thing to me was a week later another logo post that had some ladder discussion.

 

[Signed Out]

want to get a laugh... this is where we started.

 

[Kyle Blue]

If your looking for a way to do a gradient that is a little different, you could try something like this.

 

[ucmj22]

Ideas

 

[Signed Out]

Ideas

I do like this, but it reminds me of a movie claw, like when they say action

 

[ucmj22]

I do like this, but it reminds me of a movie claw, like when they say action

thats cuz you can print AAAaaaaaaand CUT!

 

[Signed Out]

hahaha so with that logo that should be my slogan.

 

[SignManiac]

Keeping it simple.

 

[John Butto]

another

I like your original idea, it kind of has a 50's type sign co look.