I don't like the "x" either, but it's the name of the business I took over. Way too much hassle to change that now.
Yet another newbie who says they want a critique, when what they REALLY want is to be told how awesome they are.
Most people have tried to be nice in here, and I had originally planned on that, but your responses so far have pushed me over that line....
Your logo sucks. The "X" in your name is stupid. The fact that you want to spend your time defending both things rather than listening to the advice of people who are very good at what they do (and most of them relatively successful to boot) tells me that you have no desire to be better.
You simply wanted people to tell you just how awesome you are...
Wake-up call - YOU ARE NOT AWESOME (at least not when it comes to your business or your sense of design).
There is no hassle in changing a DBA. You can keep the same corp name and change the name on the door to "SiGns by 'I'm a dildo head'" and the only hassle would be making the siGn. (that's catchy. Y'all think we should start spelling siGn that way ALL the time, just to see how fast it gets unbearably annoying?)
Let's tick off the facts....
1. Your logo sucks
2. Using "X" in your name sucks
3. The fact that you have multiple people trying to give you good advice and yet you insist on defending your shoddy business/marketing practices sucks.
When you're ready to enter the real world, let me know. Then I'm happy to try to help. Until then, live on in blissful ignorance.