Logo for cooling/refridgeration company

[Haakon]

I'm redesigning a logo for a company that install and service cooling towers and other larger cooling installations, mainly to the professional market (shopping centers, hotels etc).

Trying to step away from the "snowflake" symbol that they have now (along with 90% of the competitors it seems), and tidying up the typography. The design brief was "clean, simple, elegant". Well it was a lot more (as always), but it boils down to that at least

I have made some drafts, I ended up with a stylized fan of sorts for the symbol in the logo. This is by no means done, but a work in progress so far. Enclosing sketches (different directions) and the one I like best so far.

Not sure about direction of symbol, I think it looks more aggressive in the top version? Maybe more like a sawblade than a stylized fan?

All feedback appreciated

 

[HDvinyl]

My vote is top one.

 

[OldPaint]

well.........with all those years in design........check in with GOOGLE........ i did this .retro air conditioning logos.......... and guess whos work seems the best?
DAN ANTONNELLI........MOST OF THE VEHICLES.......ARE HIS. i believe and some may be bert quimby. cant tell you what to pick and choose from these, but at least you have a "concept" to draw from. now pick and choose))))

https://www.google.com/search?clien...w=1860&bih=819&q=retro air conditioning logos
https://www.facebook.com/bert.quimby
https://www.google.com/search?q=dan...VDIiryAS1hoHgAg&ved=0CEUQsAQ&biw=1860&bih=819

 

[Marlene]

liked the one with the fan in the box to the left of the copy. clean and simple

 

[rjssigns]

I agree with HDvinyl and Marlene.

 

[jfiscus]

looks like they make/sell fans more than cooling. or are a german parts company.

 

[Haakon]

If the vibe is German parts company, the client would be happy Strict, precise, efficient and no nonsense. All of their service cars are Mercedes Benz vans, so it actually falls in line with their wanted expression in that department as well. The name refers to what they do, Kuldeteknikk would be loosely translated to refridgeration services in Norwegian.

They have a small fleet of Mercedes Benz Vito vans, all in metallic black like the one in the pic under here.