Logo for offroad company. What do you think?

[Colin]

In the O/P image, the letter spacing (kerning) between the R, A, and G is too great compared to the rest.

 

[jiarby]

what are the chevrons for?? I'd try it with a big fat tire tread there.

 

[HeavyHitter]

what are the chevrons for?? I'd try it with a big fat tire tread there.

Tire tread is difficult to laser cut in steel plate. The chevron is a tie back to the owners military back ground. I have made a couple parts over the years with a tire tread laser cut into them. The cost is high because of the time needed to cut the part, you can not cut it very small, and most of the time it blows the back side of the part out.

the attached pic is a piece of 3/16" steel plate. It measures 3 inches on the flats. This is about as small as you would want to cut the part. The back side on most of them does not look too good. The reason it is difficult to cut is because of the amount of heat that builds from all of the cutting in a small area. BTW... this is a gusset to weld a corner for added support.

 

[Doyle]

I like what you started with, besides the small kerning issue noted above, but your typeface does look a little squashed, I think Rick's idea fixes that for you, maybe try modifying a more condensed font?

 

[TheSellOut]

Rick you are good...I love the one color! nice touch on rotating the chevron too!!

 

[Jillbeans]

Take Rick's excellent advice.
Love....Jill

 

[HeavyHitter]

Thanks again everyone who took the time to give input. I am still learning and open to learn. I am going to button up the project tonight and send over to the customer. I have some others I am working. I will post up another soon.

Thanks
Dan

 

[Colin]

I am still learning and open to learn.

The day either one of those ceases, you're in trouble. And that's the neat thing about design............you never "arrive".

 

[HeavyHitter]

UPDATE...

the customer wanted to keep the logo as is with the chevrons pointing bottom right. Here is the logo digitized for embroidery. It is getting added to some Dickies work shirts now. FYI... this embroidery files measures roughly 3.5 inches wide.

Thanks again to all who posted up with ideas. I learned a lot for the next project.

Dan

 

[signmeup]

The little dangley cartoon legs hanging out the bottom are weird.

 

[Craig Sjoquist]

..The logo rocks awesome, simple easy to see who BAMM even at a distance