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Mario and the Airhead Garage

AirheadGarage

New Member
Hi Guys and Gals!

I am so glad I found this forum, from what I've read so far this will be an invaluable resource to me in pursuing my goals. You see, I've been working in the corporate world for the past 6 years. I started fresh right out of College where I graduated with a degree in graphic design. I was fortunate during my education to have a teacher who very much pushed traditional design practices and hand techniques. I have supplemented this in the past 6 years working at a large ecommerce network of sites, so I feel I have a great range of techniques and skills. Also during my time in college I worked at a local sign shop that was second generation and had been in town for decades.

I remember every day going to work thinking "don't loose a finger today..." Well I didn't and the experiences with new media and tools is something I will carry with me forever. In a funny turn of events the owner sold the business to the parents of one of my coworkers. I took that opportunity to discuss with them and it brought back a ton of good memories. They wanted me to come aboard as like the main manager and I could see they would eventually want to sell me the business. I declined as I saw this as really just making them money, deciding if I was going to do this I would do it on my own terms.

Some time has passed, but I've gotten the entrepreneurial bug and am thinking more seriously about quitting my nice, well-paid, cushy job in cubicle land to sweat it out with ink and transfer tape. I'm half excited, half terrified. Really looking forward to digging in more here to see if this is really something I want to do.

One question I had was in purchasing equipment. I know there are a ton of options, but in general is it a good idea to buy an entire shop worth of equipment if available in my area? Seems like a good way to save money on all the odds and ends and get a set of equipment already working as a system, albeit not my own system. The alternative being buying pieces one-by-one, either new or used. But my first thought in buying new equipment is to get something cheap at first and upgrade. That seems a bit risky too as I might waste my time fooling with inferior stuff, only holding back my company's momentum.

Any good threads to read at this point about the above?
 

AirheadGarage

New Member
Hey J Hill, Nice to know there is a member here in Chico. You seem very active as well! Thanks for the welcome, looking forward to learning more about what it takes to start a new business. It'll be quite some time before I'm even a blip on your competitive radar I'm sure ;)
 

Mosh

New Member
Only buy what you can pay cash for...then if you don't have any work that is one less payment you have to worry about...just my 2 cents from 26 years of experience in the biz.
 

AirheadGarage

New Member
That's solid advice Mosh, thanks. I do have some cash saved up, and also some more liquid assets like motorcycles to use as well. This first ad I saw for a complete shop actually offered to trade for a motorcycle.. so seeing if they are interested in mine.
 

AirheadGarage

New Member
Bike would be part of the purchase price, Cash would supplement. Couple of other things as well. I don't know though, it's a pretty rare bike and although not extremely valuable I know I would regret losing it. Though, with enough success I could always buy another...

Toys or independence from starting my own business...
 

Mosh

New Member
I have way over $100K in equipment in my small one man shop...that bike better be worth something.
 

SignManiac

New Member
No matter what decisions you make in starting out, your ultimate success or failure will come right down to you. Going from a designer in a cubicle to a full blown, even one man shop, is a huge undertaking. Keep on researching every single aspect of the business in the direction you want to go. Are you going to design logo's, do digital printing, cut vinyl, make dimensional signs, fabricate in house your blanks, structures, etc. As a start-up one man operation you will be tasked with marketing, sales, design, production, installation, and on and on and on. I hope you like wearing many hats and tight deadlines.

It can be done, but make sure you fully understand what owning your own business is all about. The sign business is one of the most complex fields you can choose to get into and the learning curve can be huge. Figure out first what you think you want to specialize in. First thing, work on a clearly defined business plan with all the overhead figured in. Know what you rock bottom hourly rate will be after you figure in your shop space, utilities, salary, taxes, licenses, materials, equipment, employees, profit, future growth, and the list goes on and on.

Have fun most of all and be prepared to have a new mistress. You as an owner will be married to your work 24/7/365. A business never sleeps!
 

AirheadGarage

New Member
I hear ya Mosh, after 26 years I'm sure you have accumulated quite a bit. Since this would be just a start, and a part time venture for the first few months I'm at the step of trying to decide how much equipment I need to get started. Should I go for mutli-color screen printing, or see what I can do with one? Do I get a printer and cutter in one, or just start with a basic cutter? Do I venture into digital fabric printing, or stick with manual screen printing?

I think the best course of action is to do a good audit of my local competitive landscape and determine where a potential niche is to start.

Also, since I am very experienced with web-design and ecommerce I'm thinking a potential start for the biz would be to just produce my own products and start selling those online. That way I can get familiar with the equipment and the only client I would have to appease would be myself.
 

AirheadGarage

New Member
Thanks SignManiac. Very sound advice, those are all my main questions to myself right now. I know this will be a huge undertaking, but one thing is for sure I can and will wear those many hats. My father who ran a business of his own for over 20 years is being extremely supportive. He knows I can do this and really wants me to get into business for myself, and make it my mistress. It's very encouraging to me.
 
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