IMHO
In the late 90's when the www was taking shape Helmuth was one of the first to address our industry with his .org.
In all my life I have never seen anyone use so many words and so say so little.
Always a big headline with a story that peters out.
His biggest contribution is demonstrating to manufacturers that the web is the largest marketing/PR tool in history.
The method is to whip up hysteria about how what's next will change humanity (even though it doesn't exist).
Drives us all into a "spending" mode when we should be in a "selling" mode.
Sorry if that was a rant.
I'll have my martini now
In the late 90's when the www was taking shape Helmuth was one of the first to address our industry with his .org.
In all my life I have never seen anyone use so many words and so say so little.
Always a big headline with a story that peters out.
His biggest contribution is demonstrating to manufacturers that the web is the largest marketing/PR tool in history.
The method is to whip up hysteria about how what's next will change humanity (even though it doesn't exist).
Drives us all into a "spending" mode when we should be in a "selling" mode.
Sorry if that was a rant.
I'll have my martini now