IMHO
In the late 90's when the www was taking shape Helmuth was one of the first to address our industry with his .org.
In all my life I have never seen anyone use so many words and so say so little.
Always a big headline with a story that peters out.
His biggest contribution is demonstrating to manufacturers that the web is the largest marketing/PR tool in history.
The method is to whip up hysteria about how what's next will change humanity (even though it doesn't exist).
Drives us all into a "spending" mode when we should be in a "selling" mode.
Sorry if that was a rant.
I'll have my martini now![Smile :) :)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
In the late 90's when the www was taking shape Helmuth was one of the first to address our industry with his .org.
In all my life I have never seen anyone use so many words and so say so little.
Always a big headline with a story that peters out.
His biggest contribution is demonstrating to manufacturers that the web is the largest marketing/PR tool in history.
The method is to whip up hysteria about how what's next will change humanity (even though it doesn't exist).
Drives us all into a "spending" mode when we should be in a "selling" mode.
Sorry if that was a rant.
I'll have my martini now