For us it is a balancing act. I know shops that knock it out cheap and do lots of it, I also know shops that do nothing but A+ and it shows but not much of it. We try to walk the fence and turn out the best product we can within every customers budget be it $100 or 10K. I think all three of us will eat in the end but I don't like to do business on just price, I don't have it in me. Only doing elite work doesn't do it for me either, what really blows my skirt up is helping small businesses on a budget improve their bottom line and their image while putting food on my table and wine in my glass.