Thanks for taking the time to make your post. Some good suggestions there. I don't really know much about meta tags but I'll click the Xara help files and see what they say. I'm afraid I don't know what "captcha" is.
Captcha is the image that you see with all the goofy letters that you are required to type in to get the form to post. It is a protection method used to avoid spam to you and avoid allowing bots to use your form to send spam.
Meta is not as important as people think you need to have the basics, title, description and a few other things. SEO is not based on meta tags like it used to be, the content drives SEO as well as a few other things. Alt tages for images things like that.
Rick, thanks for posting. I wonder if you could give me some direction or a link to a site that has the "crafty" look you mention. How did you know it started as a template? And how can I fix that? I'm afraid you may have to talk down to me a bit..... you're quite a few levels above my abilities.
Templated feels are almost inpossible to avoid using some sort of software, but for those learning those sorts of software can get you to a point in which you don't need them anymore. It's a good start in an ever changing enviroment.
I've been wondering if I needed a home button. The entire header is a home button but I didn't label it. I'll add the phone number. Thanks for posting.
Most web broswers are accustom to knowing that he header is generally a clickable link back to the site. You can always add a home button, but its been proven by many click through studies that most people see it as a default.
Not that this is the answer but....
It's kinda hard to take a "template" look out of most templates... nothing horrible about having a template, your not selling web design, but you want to take the look out as much as possible. You also want to brand and identify with a logo, and a layout that goes with a concept, to me your concept is traditional, craftsman type of signs...
He may not be selling web design, but a good or bad website will drive customers away or bring them in. In the realm of e-commerce a poorly designed site no matter how secure appears insecure to most users.
That can be translated into well they don't take the time to either hire a professional or don't care, and that can drive customers away as well.
Beautiful work for sure. Wish the web site spoke to me on that level, however. I could be biased (ya think! lol) but I tend to think someone selling such a high end, custom product should also have that for their site as well.
Also, no SEO to speak of as someone already indicated I think.
This is an older site for us, but I still like the colors and custom attributes of it.
http://www.customcarvedsigns.com/
I agree, but you preach SEO yet the website you presented is full of flash, which is counter productive to SEO. Flash content is bypassed when engines cache your site and you haven't provided non flash enabled alternative.
SEO in the recent years has taken a totally different turn as to how search engines use the information, along with those methods come black hat and white hat SEO. So its recommended that SEO be done by someone that has a good understanding.
Starting with simepl things like a meta description and title will help, and providing alt tages for images. Outside of that SEO is content driven.
I agree with the high end product should be matched with a high end website.