While this doesn't help the OP with anything, I had a roll one time and so did a friend of mine, in where the logo was printed so well on the liner paper, it kinda just migrated onto the reflective sheeting. They took it back entirely without any questions. It also seems to happen to higher end items as it is not produced as far in advance as their normal stock items. Guess it's just being rushed, just like they tell you NOT to do.