Do you spend all your time bidding or actually win the project?
When someone wants me to bid, I'm usually turned off. Not a way to get Tex in bed when I have to compete with others... I want to be the only one they want.
Hello, missed this reply! It is purely a numbers game. The more you bid, the more you will win. I would say the results really vary because there is no way to figure out what magic number will get you the bid.
One thing that really helps (IMO) is asking questions. This let's the GC know you are interested, go to pre-bid meetings when possible, and get in front of the people running the bid. That's exactly how we won several projects. The largest was a garage project. I attended a meet and greet for subs, met the VP of the GC company. When it was time to bid, they chose us and I strongly believe it was the networking that helped. It also greatly helps that I have custom software speeding up the process. We are data driven, so it's just a numbers game. More bids equal an increased likelihood of winning.
I agree, when people come to you that is the easier and preferrable way to go. Winning bids is one way for this to happen. You do a good job on the project, the GC reaches out directly for multiple projects. They don't want to keep searching for companies. If they know you will perform, they keep coming back and referring projects. The typical win ratio can be 30% - 40%.