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Need help in making sign artwork work for business card and printable collateral.

Discussion in 'Designs & Layouts' started by JR's, Feb 13, 2018.

  1. JR's

    JR's Very Active Member

    Sep 6, 2007
    swansea Ma 02777
    Hey guys girls and gurus,
    I need some pointers or tips or need to know facts on making my sign artwork
    work for business cards and such.

    Couple of times already I've printed up some business cards with the artwork that was on a truck.
    Looks good on a truck does not read well on a business card.

    Any help very much appreciative and thank you in advance.

  2. HDvinyl

    HDvinyl Trump 2020

    Nov 20, 2008
    halfway house.
    Less is more. No fancy bells and whistles.
    • Like Like x 1
    • Agree Agree x 1
  3. myront

    myront CorelDRAW is best

    Dec 3, 2015
    Niceville, FL
    No subdued image in the background. Simple logo and name of service/co. Sometimes the name doesn't tell what you do and we've had clients who didn't understand what we meant. Phone number/email/address if you insist on a lot of text then consider a double-sided card.
    • Like Like x 2
  4. AKwrapguy

    AKwrapguy Active Member

    Sep 6, 2014
    Anchorage, AK
    Depends on the Logo, info, colors, size, etc... there are a lot of variables to consider.
  5. Rick

    Rick Certified Enneadecagon Designer

    Apr 17, 2003
    Valle Vista
    Before sending any artwork to commercial printer, I always print it out full size for review. If it does not read well like that, it won't be much better when you get your cards.

    On designing business cards, do research... yeah we all know what business cards look like, but looking at other stationery and brochure layouts is a good way to figure out if you can deconstruct a sign into a business card/collateral

    A few places I look:
    :: Business Cards ::
    50 of the Best Business Card Designs
    Stationery Portfolio | KickCharge Creative | kickcharge.com
    Print Collateral Portfolio | KickCharge Creative | kickcharge.com
    452 best Stationery Design images on Pinterest | Business cards, Carte de visite and Corporate identity
    Last edited: Feb 13, 2018
    • I Appreciate You I Appreciate You x 1
  6. signgal605

    signgal605 New Member

    Mar 23, 2017
    South Dakota
    Use lighter weight fonts instead of the bold heavy ones. People have more time to look at a business card than a pickup driving down the street.
    I've also found that a vertical layout often works better than horizontal, especially when you're using the same art as a truck door.
    Utilize both sides of the card. Big logo on one side, all the contact info on the back.
    • Like Like x 1
  7. papabud

    papabud Lone Wolf

    Mar 7, 2016
    Toledo, OH
    never write a book on your business card. that is so very annoying when just looking for a name and number and having to sift through a mountain of crap to find it.
    • Like Like x 1
  8. JR's

    JR's Very Active Member

    Sep 6, 2007
    swansea Ma 02777
    Thank you everyone.
    And special thanks to you Rick. I don't know why I did not think of printing it out first at 100%
    such a rookie mistake.
  9. bob

    bob Major Contributor

    Nov 4, 2005
    Sign makers make signs. Everything they do looks like a sign. A good sign occupies the space available, it doesn't necessarily fill it up but it uses it. Precious real estate not to be squandered lightly. A good business card is just a little 2" x 3.5" sign. Some business cards look as if they're afraid to use the space available perhaps in some desperate attempt to be seen as arty or something. Negative space I hear you cry. Twaddle says I, negative space is an affected polysyllabic way of saying plain old space. Let the various elements breath but don't waste anything.

    If can you lay out a good sign then you should be able to lay out a decent business card. Same thing, just smaller. Keep it simple and use whatever font weights that are appropriate to what you're attempting to say. On the other hand if laying out a passable sign is beyond your meager talents then you'll probably have trouble doing an acceptable business card. Shrug.
    • Agree Agree x 2
    • Like Like x 1
  10. Ian Stewart-Koster

    Ian Stewart-Koster Active Member

    Sep 27, 2003
    Qld, Australia
    Bob said it all...^^^
    but as for a truck layout- leave off the wheeks & exhaust pipe... (no need for them on a card!) ;)
    • OMG / Wow! OMG / Wow! x 1

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