Need some pricing help!

[rcook99]

I have been here long enough to understand that people don't like pricing in the open forum. So feel free to PM me your thoughts on this if you don't want it made public. I appreciate the help.

My customer wants a price on quantities of 50, 100, and 150 14" x 17" rectangle decals with his logo which is 2 color on white vinyl with lamination. Coverage of about 30-40%. I don't usually do larger quantities so just need some help on pricing. I will be printing them with my Mutoh.

I understand it will vary from place to place based on overhead. But just looking for some ditection.

Thanks
RC

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[MikePro]

leaving out some important info. materials used, specifically.
regardless, assuming that he's not providing you with production-ready artwork, you should have a flat setup charge and then his price/decal price break comes out in the wash from quantities attached.

and if you wish to avoid the angry mob questioning your pricing.... why not just google "custom decals" and use the price estimating option to give you a target # to compare to? everywhere I look, the # is DOUBLE what I have come-up with to be a profitable quote on my-end. main concern with posting pricing on open-forum, is that any response now becomes a google-searchable result that your client, OUR future clients, or any competitors lurking in the shadows, can use against you/us...
p.s. PM'd my # for giggles. though I'm everything BUT a salesman around here

 

[Z SIGNS]

Very nicely said

 

[rcook99]

leaving out some important info. materials used, specifically.
regardless, assuming that he's not providing you with production-ready artwork, you should have a flat setup charge and then his price/decal price break comes out in the wash from quantities attached.

and if you wish to avoid the angry mob questioning your pricing.... why not just google "custom decals" and use the price estimating option to give you a target # to compare to? everywhere I look, the # is DOUBLE what I have come-up with to be a profitable quote on my-end. main concern with posting pricing on open-forum, is that any response now becomes a google-searchable result that your client, OUR future clients, or any competitors lurking in the shadows, can use against you/us...
p.s. PM'd my # for giggles. though I'm everything BUT a salesman around here

Mike,

Thanks for the input it's much appreciated. I already did look at Google and material wise it will be 3M ij35c. That's primarily what I use. I already do work for this company so I have the artwork. I was also looking to see if maybe going screen printed would be a better Avenue for quantity.

I understand the post being Google searched that is why I suggested PM's for pricing as I have been here for quite a few years and can totally respect not putting pricing in the open forum.

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[Fred Weiss]

I have been here long enough to understand that people don't like pricing in the open forum. So feel free to PM me your thoughts on this if you don't want it made public. I appreciate the help.

The Sales, Marketing, Pricing forum is not an Open Forum. Posts are only viewable by logged in Signs 101 members and are not archived by search engine bots.

 

[phototec]

I would have the same pricing questions you have in this situation, although I have had my wide format printer 6 years, most of my previous 20 years in the graphics business has been in offset and screen printing industry, both well suited for high volume copies of the same image (project), which keeps the unit cost down. In other words, after your pre-production setup, and you start running the job, in offset printing you can print latterly 1000's of copies of the same image in just 30 minutes to and hour.

After purchasing my Roland SP-540V, I noticed it takes the same amount of time to print each piece, so if it takes the printer 30minutes to print a banner and you have to make 20 banners, the printer will run for 10 hours to print the 20 banners. So I can't see how you are able to give quanity discouts when it takes the same amount of time to produce the job?

I had a customer who wanted 150 24"x18' coroplas signs one color two sides, I had made them for him in the past with cut vinyl when he wanted 10-12 at a time, but for the 150 I decided to contact one of the of advertisers in the back of one of my Sign magazines, somewhere in Calif. They produced the 150 one color two sided signs in THREE days and at a fraction of the cost I would have paid for materials, I made more money on that job, did less work than any other job in a long time.

That being said, If I was you, I would contact a screen printer (maybe on here) and get a quote for volume printing, you could make a profit and not have to even print the job.

 

[rcook99]

I would have the same pricing questions you have in this situation, although I have had my wide format printer 6 years, most of my previous 20 years in the graphics business has been in offset and screen printing industry, both well suited for high volume copies of the same image (project), which keeps the unit cost down. In other words, after your pre-production setup, and you start running the job, in offset printing you can print latterly 1000's of copies of the same image in just 30 minutes to and hour.

After purchasing my Roland SP-540V, I noticed it takes the same amount of time to print each piece, so if it takes the printer 30minutes to print a banner and you have to make 20 banners, the printer will run for 10 hours to print the 20 banners. So I can't see how you are able to give quanity discouts when it takes the same amount of time to produce the job?

I had a customer who wanted 150 24"x18' coroplas signs one color two sides, I had made them for him in the past with cut vinyl when he wanted 10-12 at a time, but for the 150 I decided to contact one of the of advertisers in the back of one of my Sign magazines, somewhere in Calif. They produced the 150 one color two sided signs in THREE days and at a fraction of the cost I would have paid for materials, I made more money on that job, did less work than any other job in a long time.

That being said, If I was you, I would contact a screen printer (maybe on here) and get a quote for volume printing, you could make a profit and not have to even print the job.

Great information. Can you PM me someone you would suggest for screen printing these vinyl decals?

Thanks
RC

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[phototec]

Great information. Can you PM me someone you would suggest for screen printing these vinyl decals?

Thanks
RC

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Ok, I sent you the contact info by PM....

 

[HulkSmash]

screen printing for that qty, is not cost effective, or necessary.