Rick has gone beyond the call of duty and I think you should listen as your logo needs a lot of help. you come across like you know something bringing up marketing and such but everything about the logo is so wrong, I think there is a disconnect between what you know and how to do it. if you follow Rick's suggestions you might be able to connect the two. the fact that you can't see what makes the lettering so horrid scares me as you or those 18 people should be able to see that clearly. the font is bad, doesn't work letter to letter and then it is crushed together in a way that only makes that more clear. really look at what you did with a subjective eye and see, really see what has been pointed out by others who have posted. as far as the name goes, it is right up there with all the xtreme grapix signz out there. I am not a fan of stupid names but to each there own