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I agree with above. It's nice looking but I think it misses the mark from a marketing perspective. I immediately thought of vinyl records. It has a bit of a Nashville look to me. It doesn't say (literally or otherwise) what you do.
I guess that's more of a critique on your company name though. Are you established and do people already know what you do? If you have a decent presence already then that helps your case. I would still try to work in something more descriptive about what you do, though.
I don't see anything attractive about this. It may pass for something antique. Are you doing antique work? Like someone here mentioned, there are one too many fonts here. My eye is jumping around these fonts and lines. Try aligning the lettters a bit. I'm glad you asked for opinions on this one. I hope professional people here can give you some advice using the correct terminology. Good luck.
it looks weak and thin. it's a lot of stuff that has no sense of presence and just feels sad and empty. if you go with an antique looking idea, it needs to be more elaborate, more pulled together. go to bing or google and look at images of logos for some inspiration.
I agree that it's impossible to tell you are a sign shop from the logo. I think it could also reinforce the fallacy that the vinyl and computer do all the work, not the signmaker.
I also like that the word "custom" is in Helvetica.
Marco, are you trying to use every Photoshop action you can find? I think every layout you've ever posted has been a barrage of ill conceived distortions.
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