old thread, can't find it

[agunn]

i remember a while back there was a thread on here about the different cost between advertising (tv, print, vinyl wrap...)... does anybody have any insight where i can find this info (on here or on the web) or where that thread went?

thanks in advance

 

[iSign]

there's a merchant member here who doesn't post that often anymore, but in addition to his years of experience running a sign business, he has also created a business and website devoted to helping other sign companies with marketing & business structure aids of various kinds... templates, forms & flyers etc...

I was advised my a marketing consultant (Jon Aston, also a merchant here) to consider purchasing a set of templates called the Sign Planning Guide. I invested my $29 bucks, and ended up spending dozens of hours tweaking it to more specificaly represent my company.

A few pages of his templates talk about statistical comparisons between signage, TV Radio & print advertising.

I had posted a thread or two to show others here what I was doing with the templates I bought from SignExpert.com & to ask for feedback on improving my version before i printed & bound some as a sales tool & formally offered it for download from my web site.

I don't know if my thread might have been the one, but it has a link to the "signexpert" and he has other stuff too, that might include what you are looking for.

 

[agunn]

that's not actually what im thinking of... it was very basic and very general.

it said something like:

30 second commercial = xx,xxx dollars

write up in well known magazine = x,xxx dollars

wrap on vehicle = x,xxx dollars

..... it was more of a media outlet cost than anything

 

[royster13]

Google helped me find this:

http://beveragevehiclewrap.com/archives/103

 

[FrankenSigns.biz]

Studies from the American Trucking Associations show that in a single year, an average delivery truck can make 16 MILLION visual impressions! When comparing the cost per square foot, per thousand impressions of a vehicle wrap (approximately $0.21 per sq ft cpm) with the average cost of a billboard (approximately $2.40 per sq ft cpm), YOU SAVE OVER 90 PERCENT!

Seventy-five percent of those who view your vehicle graphics will develop an impression of your company based on the appearance of your truck and twenty-nine percent will base their buying decisions on that impression.
COST PER THOUSAND COMPARISONS:

Prime time TV spot $20.54

Newspaper (1/4 page BW) 11.66

Prime time network TV 11.31

Radio 60 morning drive slot) 5.92

Rotary bulletins (posters) 3.90

Rotary bulletins (billboards) 1.78

Truckside ad 0.70

*Cost per Thousand (CPM) Source: Trucking Association & Outdoor Advertising Association of America