Welcome To Signs101.com: Largest Forum for Signmaking Professionals

Signs101.com: Largest Forum for Signmaking Professionals is the LARGEST online community & discussion forum for professional sign-makers and graphic designers.

 


  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

One Name - 1000 different logos

Discussion in 'Designs & Layouts' started by Andy D, Jun 17, 2020.

  1. Andy D

    Andy D Very Active Member

    2,304
    428
    83
    Oct 20, 2014
    Hattiesburg, MS
    I'm working on a layout for a construction company, they sent me the logo the want to use, but I googled them to see if I could find a cleaner file... I never heard of this company before, but there are literally hundreds of companies, most construction related, with the same name and many have top-end logos that are unique from the others.
    I might create a sheet out of these logos, just to show customers, who want a logo created, to see what kind of look they're leaning towards before I get started.


    https://www.google.com/search?q=ape...37&biw=1920&rlz=1C1ASUM_enUS815US815&safe=off
     
    Tags:
    • Like Like x 1
  2. JBurton

    JBurton Signtologist

    1,836
    363
    83
    Sep 28, 2017
    Arkansas
    Not a bad idea at all, but I can see this going down like this in a series of emails.
    You: Ok, now if you'll take a look at this page, it will show you all of the different ways to approach a similar concept based upon the same name. Do any stand out as a direction you want me to take with the art design?
    Customer: Hey, I like number 17.
    Y: Great, I'll get started on..
    C: No, I really like 17. Just change the color to vomit green and I'll take 100 of 'em.
    Y: No, you see, this is a page I put together with...
    C: I said vomit green, why do you keep putting off doing your job! I'M CALLING THE BBB ON YOU!

    I think we have an apex const in my town as well.
     
    • Hilarious! Hilarious! x 4
  3. Andy D

    Andy D Very Active Member

    2,304
    428
    83
    Oct 20, 2014
    Hattiesburg, MS
    Or worse yet (not that I would include it in the choices) they come across this logo and
    want something just like it:

    [​IMG]
     
    • Hilarious! Hilarious! x 4
  4. JBurton

    JBurton Signtologist

    1,836
    363
    83
    Sep 28, 2017
    Arkansas
    The hills are alive!
     
    • Like Like x 1
  5. Johnny Best

    Johnny Best Very Active Member

    3,428
    1,920
    113
    Dec 9, 2015
    buffalo ny
    apex.jpg
     
    • OMG / Wow! OMG / Wow! x 1
  6. Texas_Signmaker

    Texas_Signmaker Very Active Signmaker

    4,519
    1,659
    113
    Oct 21, 2016
    Frisco, TX
  7. jimbug72

    jimbug72 Member

    350
    66
    28
    Oct 25, 2008
    South Carolina
    This one kinda blows my mind. The designer is obviously talented, yet so untalented at the same time...
     
    • Agree Agree x 2
  8. Texas_Signmaker

    Texas_Signmaker Very Active Signmaker

    4,519
    1,659
    113
    Oct 21, 2016
    Frisco, TX
    Looks like someones Uncle in the state prison made it.
     
    • Agree Agree x 2
    • Hilarious! Hilarious! x 1
  9. peerlessdani

    peerlessdani Member

    58
    5
    8
    Jun 4, 2020
    missouri
    To me , it shows that the company is a "construction" company. I am just not seeing how it shows they're "untalented"?
     
  10. peerlessdani

    peerlessdani Member

    58
    5
    8
    Jun 4, 2020
    missouri
    Well now that you said it , I guess I can see that too. LOL
     
  11. Andy D

    Andy D Very Active Member

    2,304
    428
    83
    Oct 20, 2014
    Hattiesburg, MS
    • Hilarious! Hilarious! x 2
    • OMG / Wow! OMG / Wow! x 1
  12. Andy D

    Andy D Very Active Member

    2,304
    428
    83
    Oct 20, 2014
    Hattiesburg, MS
    Maybe a constructing greek monster...People see that logo and think "One guy and his truck", a large company would never have a logo like that.
    A effective logo is clean, simple & you can actually read the name of the company.
     
    • Agree Agree x 4
  13. Notarealsignguy

    Notarealsignguy Active Member

    985
    254
    63
    Feb 20, 2020
    Florida
  14. jimbug72

    jimbug72 Member

    350
    66
    28
    Oct 25, 2008
    South Carolina
    Okay, maybe untalented was unfair. Clueless might have been a better choice.
    First, the whole design is just kinda weird. Then, there's the word APEX. While the execution of the lettering is pretty cool, if I didn't know from the post it was APEX Construction I wouldn't have had a clue what that top word was. Even if I had eventually figured it out, it's still bad logo design. You shouldn't need to "figure out" the company's name from the logo.Then, there's the fact that the whole thing is just kinda weird. Add to that the fact that the house, although pretty well drawn is kinda weird looking with the perspective, and adding the arms, although pretty well drawn, looks kinda weird. Then there's the fact that the whole thing looks kinda weird. The font for construction isn't one I would have chosen for the design but adding that upward arc give the whole shebang a little more of a weird looking vibe IMO.

    To be honest, I would have looked at that logo, thought it was a Russian company based on the "APEX" portion because I wouldn't have known it was "APEX" and then thought, "Man, those Russians sure are weird."
     
    • Hilarious! Hilarious! x 2
    • Agree Agree x 1
  15. JBurton

    JBurton Signtologist

    1,836
    363
    83
    Sep 28, 2017
    Arkansas
    A effective logo is clean, simple & has a teaspoon hidden in plain site
    FTFY
    upload_2020-6-18_17-48-16.png
     
    • Agree Agree x 1
    • Hilarious! Hilarious! x 1
  16. peerlessdani

    peerlessdani Member

    58
    5
    8
    Jun 4, 2020
    missouri
    Yes, I actually see how it's more on the "unprofessional" side now that I spent more time looking at it LOL.
     
  17. JetPress

    JetPress Member

    99
    26
    18
    Dec 10, 2018
    Texas
    Looks like something I would see on an old local punk/metal shirt. Just need a little bit of blood and the smell of someone who hasn't showered in days.
     
    • Agree Agree x 1
    • Hilarious! Hilarious! x 1
  18. Andy D

    Andy D Very Active Member

    2,304
    428
    83
    Oct 20, 2014
    Hattiesburg, MS
    Here you go, fixed it; mohawk, tattoo & nipple ring.



    upload_2020-6-26_10-15-44.png
     
    • Hilarious! Hilarious! x 3
  19. RebelGraphics

    RebelGraphics Member

    39
    5
    8
    May 14, 2020
    Florida
    Clearly one of those logos created by the owner or a family member. Designer just went with the flow to collect his paycheck.
     
  20. signbrad

    signbrad Member

    391
    191
    43
    Jun 15, 2014
    Kansas City
    I call this style of design "Retro Corny." And the cartoon looks suspiciously like pieces of clipart that have been forced to mate. Printed in a single color, this may be next to illegible because of the red with the black shade (a historical favorite color combo of clients). And is it one word. "APEX," or two words, "AP" and "EX?" A little gap-toothed in the middle? But it would win a prize in a symmetry contest. Clients love symmetry, don't they? What if there had been (gasp) only one hammer? Or, try this—put words on a slant on one side of a van and watch them go nuts trying to figure out which way it should slant on the other side so that it will, you know, match.

    Of course, it's a fun sport to poke fun at design work. Unless you're the pokee.

    I do like Johnny's design, though. Clean and modern-looking. And no hammers. thank god.

    Snarky in Kansas City,
    Brad

    Indecently hot here. But I'm gonna ride tonight, anyway. Trying to drop the numbers on my weight and my glucose, and keep the doctor from thinking I'm a lazy, fat slob.

     
    • Agree Agree x 1
Loading...

Share This Page

 


Loading...