Kurt:
I can't teach you what you need to learn about social media marketing in the space of one post. I've been meaning to put together a webinar series for Signs101'ers on the subject... but client work (which I am grateful for, don't get me wrong) keeps getting in the way.
Facebook, Twitter, Linkedin, etc... are just tools. They're great (and necessary) tools, but still just tools - for networking and for propagating "Word of Mouth" (good, or bad) about your company and the services you provide. They work best - and therefore must also be seen as - a part of an overall web marketing strategy.
So, if you want to get the most out of tools like your new Facebook Page...
- Know, or learn how to network effectively. "How to Win Friends and Influence People" (Dale Carnegie, 1936) is a great start (and an enjoyable read).
- Consistently wow customers with a terrific buying experience, and - when you do - ask them to become a fan (and to share their great experience with others)... to do it consistently, you need systems/processes.
- Have a website/blog hybrid that offers real value and is optimized for lead generation... using calls to action, a/b testing, and Google Analytics, etc.
- Integrate with email marketing to close the loop, nurturing prospects and growing customers by keeping them engaged.
As for tactical "tips and tricks" for optimizing Facebook pages... Not to be coy, but unless you've got 3 out of 4 of the above working for you... I think you should be focusing your attention elsewhere. I can help with all four (and with your social media marketing), BTW. It's what I do.
Hope that helps... at least a little.
